Groupe SEB Finds Success with Easy2 Product Demos

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Relationship that Started with One Demo Grows to Include Multiple Brands and Countries.

Easy2® Technologies, the leading provider of multichannel merchandising content and technology to consumer product manufacturers and retailers, is pleased to expand its collaboration with Groupe SEB to deliver interactive product demos to its retail partners.

Groupe SEB, a leading worldwide manufacturer of small domestic appliances and cookware, started with one Easy2 product demo for the T-fal Actifry low-fat deep fryer in 2010. The demo increased product views and engagement time dramatically and within months, Groupe SEB purchased additional product demos for their Krups®, Rowenta® and T-fal® and Emeril® Cookware and Appliance brands.

“We saw significant lifts in views of the demos and interactions with the products,” said Michele Lupton, Marketing Communications Director for Groupe SEB North America, “and each time we added new brands and new product demos, we saw the same types of increases. Easy2 product demos work because they allow shoppers to view our products in detail and have their questions answered. We were so pleased with the web demos that we also decided to use Easy2 for mobile demos too.”

“We’re proud to call Groupe SEB an Easy2 client,” said Ethan Cohen, Easy2 CEO, “and we are especially delighted that because of our technological capabilities and unrivaled client service, they have increased their business with us over the last two years. We look forward to expanding our relationship going forward.”

Easy2 helps manufacturers and retailers provide a consistent experience across all shopping devices. The Easy2 technology platform generates online and mobile versions of all product demos and product selectors, so a demo created using Easy2 tools is automatically available as a web demo, smartphone demo and a tablet demo. Easy2 allows clients to create a multichannel merchandising strategy to connect with shoppers whenever, and wherever, they shop.

For more information on multichannel merchandising tools, please contact Easy2 at, 216.812.3200 or 877.299.3366.

About Easy2 Technologies: Easy2 ( connects manufacturers, retailers and consumers with engaging and educational merchandising content that coverts shoppers to buyers. Clients include leading consumer products manufacturers and online retailers such as Lowe's, Sears, Toys 'R Us, DeWALT, Britax, Mitsubishi and over 150 others.

About Groupe SEB: Groupe SEB, worldwide leader in the small domestic equipment market, is active in almost 150 countries worldwide with a unique portfolio of leading brands sold through a multi-format distribution strategy. Selling some 200 million products a year, the Group implements a long-term strategy based on innovation, international growth, competitiveness and customer service. Groupe SEB has more than 25,000 employees worldwide.

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Jerry Spelic
Easy2 Technologies
(216) 812-4525
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