As a publication moving a million miles an hour, we need an advertising partner who understands our content and readers, and who will work tirelessly to match our audience with relevant and appropriate advertisers.
Santa Monica, CA (PRWEB) July 24, 2012
Consequence of Sound (CoS), a Chicago-based online music publication recently crowned Technorati’s Most Influential Music Blog, announced today they have signed an exclusive transmedia advertising representation agreement with IndieClick opening their highly sought-after desktop, mobile, video and event advertising inventory to IndieClick’s advertisers.
Alex Young, Publisher and CEO of CoS explained the move, “As a publication moving a million miles an hour, we need an advertising partner who understands our content and readers, and who will work tirelessly to match our audience with relevant and appropriate advertisers. We feel IndieClick is the perfect complement to our company, and we look forward to our future together.”
Since 2007, the 30 full-time writers of CoS, operating from bases in New York, Chicago, London and Stockholm, have been the source of breaking music news, new artist discovery and early details of highly anticipated festival lineups. CoS offers specialized services like Festival Outlook, which has received media attention from the LA Times, USA Today and New York Magazine for breaking news about headliners appearing at major music festivals worldwide. Their archive of vintage music videos (one of the largest libraries available worldwide) offers advertisers the opportunity to deliver their messaging alongside legendary artists of Rock, Country, Metal and Motown.
“We consider Consequence of Sound to be leading the next generation of online music publishers, with a massive and talented writing staff, must-read articles and phenomenal events,” said Heather Luttrell, SVP IndieClick Publisher Development and Operations. “We believe CoS is the next top music destination online. CoS has been leading in every important music category, from addictive iPhone apps to cutting-edge music festivals.”
IndieClick helps advertisers reach an influential audience of 50 million unique visitors in the US through innovative ad formats – including rich media, video, mobile and social media – delivered across carefully media planned destinations. For additional information about IndieClick, please visit: http://www.indieclick.com or contact sales(at)indieclick(dot)com.