State College Company Conducting Major Survey of Penn State Community, Seeking ‘Thoughtful Assessment’ on Core Values, Priorities and the Future

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Affinity Connection, a State College, Pennsylvania, based company that serves non-profit and alumni interest group organizations, is seeking a thoughtful assessment on the road ahead from people who care about rebuilding the Penn State and local community.

Affinity Connection, a State College, Pa., based company that serves non-profit and alumni interest group organizations nationwide, is seeking a thoughtful assessment on the road ahead from people who care about rebuilding the Penn State and local communities. “Our desire is to bring the voice of the Penn State community to the table in a formal way through a survey that goes deeper into people's insights and opinions about how we can evaluate our current situation and chart a course for the future. We are striving to do a formal collection and analysis of opinions and insights through this survey. We also believe it would be healthy to compare these points of view against the institutional messages from Penn State. Most of all we are striving to identify, through the voices of those with the closest ties to Penn State, how to build a community that stands together to focus on the healing of the innocent victims in this tragedy and to prevent these types of heinous crimes in the future,” said Affinity Connection CEO Greg Woodman.

Affinity Connection is seeking participation in the survey from key stakeholders, including:

Penn State alumni, students, parents and faculty
Local residents, business owners and employers
Penn State fans and visitors to Happy Valley

To take the survey: The Independent Survey of the Penn State Community by Affinity Connection may be submitted by anyone with Internet access via the URL (http://www.affinityconnection.com/PSU-survey). Or, respondents can mail their printed answers to each of the following questions to Affinity Connection, c/o The Penn State Community Survey, 2160 Sandy Drive, Suite D, State College, Pennsylvania 16803.

In the face of NCAA and Big 10 sanctions including: a four-year football postseason ban, removal of all wins from 1998 – 2011, a $60 million University fine, $13 million football program fine, five-year probation and an athletic scholarship reduction, Affinity Connection believes that the results of a community survey will surface recommendations that may help the Penn State community, along with the local community, rebuild a values-based culture and develop a sustainable economy.

Affinity Connection serves non-profit organizations and affinity groups with friendraising and fundraising programs driven by frequent, consistent and meaningful communications. “Extracting meaning from the donors and members of our client organizations is a critical piece of the marketing and fundraising puzzle,” said Woodman. “Often we find that groups are struggling and suffering from a lack of integration among the leadership, donors, members, and other stakeholders. By uncovering, or rediscovering in some cases, the core values and underlying mission, we can re-integrate and realign stakeholder groups and build a strong foundation for rebirth or growth.”

For more information about Affinity Connection (http://www.affinityconnection.com) or to schedule an interview relating to the Penn State Community Survey, contact Jake Burns at jburns(at)affinityconnection(dot)com.

Independent Survey of the Penn State Community by Affinity Connection

To take the survey: The Independent Survey of the Penn State Community by Affinity Connection may be submitted by anyone with Internet access via the URL (http://www.affinityconnection.com/PSU-survey). Or, respondents can mail their printed answers to each of the following questions to Affinity Connection, c/o The Penn State Community Survey, 2160 Sandy Drive, Suite D, State College, Pennsylvania 16803.

1. What group or groups best define your affiliation with Penn State University?

PSU faculty/staff
Local residents
PSU alumni
PSU students
PSU parents
Visitors
PSU fans
Local hospitality businesses
Local employers
Prospective PSU students or high school students
2. What is the unique impact that Penn State has had on your life, if any?

3. Has your view of the Penn State community changed in the past 12 months? How?

4. Describe the core values of the Penn State community.

5. What are the strengths and weaknesses of the Penn State community?

6. What are the threats and opportunities facing the Penn State community?

7. How does the Penn State community go forward?

8. Are you more or less likely to attend a Penn State home football game this season? Why?

9. Are you more or less likely to attend another event in State College in the next 12 months? What event will you attend? (Examples include other university athletic events, festivals, alumni reunions, and local dining, shopping and activities)

10. Describe the unique appeal, if any, of State College and “Happy Valley.”

11. Are you more or less likely to support Penn State with a financial gift in the next 12 months? Explain your answer.

12. Do you believe the board of trustees and current administration should voluntarily suspend the football program for 1-2 years? Why or why not?

13. Will the Penn State community ultimately achieve a positive outcome? Please describe that outcome and how it will be reached.

14. Is there anything else you would like to share?

15. (Optional) I would like to: Remain anonymous _________ I would like to receive the final report and provide my name and email address for Affinity Connection to potentially follow up with me regarding my answers: Name: __________ Email: __________

16. (Optional) I would like to receive the final report, but would like my answers to remain anonymous to all including Affinity Connection staff: Email: __________

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Jake Burns
Affinity Connection
800-598-4050
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