Datamyx Showcases New Solution at LEADSCON East to Help Marketers Optimize Leads in Real-Time

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Instant qualification tools improve lead-to-sale conversion by up to 30%

Kesna Lawrence, SVP of Client Strategy

This new offering was created as a natural outgrowth of our commitment to push the envelope for sophisticated marketers.

In light of the 2 billion dollars spent on lead generation last year —seven percent of which was spent online—Datamyx is excited to announce an innovative solution designed to address the need for value-added, real-time lead optimization products at the LEADSCON East 2012 annual conference (July 24-25) in New York.

Datamyx, a leading provider of consumer data and technology solutions, helps marketers across all industries to improve performance of customer acquisition, retention and cross-sell campaigns. Their newest solution can be quickly integrated as part of a high-performing e-Commerce marketing strategy.

“There's growing recognition of the role that real-time optimization can play to help marketers gain greater control over lead conversion,” said Kesna Lawrence, Senior Vice President of Client Strategy at Datamyx. “This new offering was created as a natural outgrowth of our commitment to push the envelope for sophisticated marketers.”

Using a combination of proprietary data and back-end scoring strategies as well as a robust, web-based platform, clients can screen and qualify online applicants, determine the right offer, and/or reject applicants based on a number of factors – within milliseconds. “The results speak for themselves,” said Lawrence. “Those clients that have already tested this capability have achieved dramatic returns on investment.”

Besides solutions that address real-time needs across the lead gen continuum, visitors to Datamyx Booth #727 can learn more about the expansion of the company’s Insight series, a product line which offers marketers a broad array of ROI-boosting, lead scoring tools designed to provide a reliable alternative to prescreen credit data for a number of industries.

Datamyx is the premier provider of data-driven technology solutions that drive quantifiable ROI for direct marketers. We help our clients achieve record-breaking marketing results by leveraging actionable insights to deliver “right-time/right-offer” messaging. We work with the nation’s leading banks and credit unions, mortgage/automotive lenders and insurance companies to intelligently connect people and products. For more information, visit

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Katherine McCall, Marketing Director
Datamyx LLC
561-886-6130 232
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