The Hamptons International Film Festival Announces the Launch of Its New Website and Digital Media Initiative for the 20th Anniversary Celebration (Oct. 4-8) (#HIFF12)

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The Digital Media Initiative (sponsored by social media syndication platform, PointBurst) includes the debut of a Hamptons International Film Festival blog, an expanded social media presence and extensive engagement with its core film supporters and the broader film community through original content.

Hamptons International Film Festival

“Our re-launched and rejuvenated website and social media platforms will allow the Festival to interact with our growing community of international filmmakers, and a broader public audience, in a much more productive, creative and informative way"

This year marks the 20th anniversary of the Hamptons International Film Festival, which was founded expressly to celebrate the best in independent film in its various forms. The Festival exists to shine a spotlight on filmmakers while moving and inspiring audiences across the Hamptons and beyond. The much-anticipated annual event draws over 18,000 attendees each year from 20 countries and screens more than 100 films over five days, all in a spectacular and immersive environment.

In celebration of its 20th anniversary, and through the sponsorship of PointBurst (a premiere social media syndication platform for organizations of all sizes), the Hamptons International Film Festival is launching a new multimedia website and blog featuring original content on trending topics in film and film commentary by industry bloggers. Also on tap for coverage on the website, in honor of their 20th anniversary, will be a multimedia look back over the past 20 years at the evolution of independent film through the unique perspective of The Hamptons International Film Festival.

In addition to engaging film fans on social media platforms including Facebook, Twitter, Pinterest, YouTube and Foursquare, the Festival will also premiere live social media coverage at the Festival (October 4-8, 2012). Social Media Reporters will be out at the event in full force to provide real-time, digital media coverage all five days including photos, video and social media commentary shared with the online audience – providing film fans the opportunity to experience the Festival anywhere, anytime. Done in partnership with Served Fresh Media (a New York based company that provides digital media strategy for large, special events), the Hamptons International Film Festival is excited to offer the film community and festival attendees more ways to engage with the Festival and each other:

“Our re-launched and rejuvenated website and social media platforms will allow the Festival to interact with our growing community of international filmmakers, and a broader public audience, in a much more productive, creative and informative way,” said Hamptons International Film Festival's Executive Director Karen Arikian. “We are thrilled about our new partnership with PointBurst and Served Fresh Media, and look forward to exploring new ways of reaching and serving our audiences through the digital arena.”

With social media becoming an ever-increasing necessity for engaging audiences, and with the film community (including filmmakers, distributors and marketers) embracing the digital realm, PointBurst’s participation in this year’s festival as Social Media Sponsor of the digital media program was a natural fit:

“PointBurst is very excited to be the film festival’s Social Media Sponsor, said Phil Elias, PointBurst Founder. Our easy to use platform enables the film community to leverage social media channels to promote their film productions and content not only through their social media networks but those of their fans and followers. By coupling PointBurst with the two-way communication that social media creates, the Hampton International Film Festival and the film community on the whole will exponentially build their fan base by reaching audiences they never thought possible.”

For information, please contact:

Elaina Joy
Media Coordinator
Served Fresh Media
Email: elainajoy(at)servedfreshmedia(dot)net

ABOUT HAMPTONS INTERNATIONAL FILM FESTIVAL

The Hamptons International Film Festival was founded to celebrate the Independent film – long, short, fiction and documentary – and to introduce a unique, varied spectrum of international films and filmmakers to the public. The Festival is committed to exhibiting films that express fresh voices and differing global perspectives, with the hope that these programs will enlighten audiences, provide invaluable exposure for filmmakers and present inspired entertainment for all.
The Hamptons International Film Festival headquarters are located at the beautiful c/o The Maidstone Hotel on Main Street in East Hampton.

The 20th Annual Hamptons International Film Festival will take place this year from October 4th-8th. For further information on the 2012 Hamptons International Film Festival, and to find out more about our Summer Programs, please visit http://www.hamptonsfilmfest.org.

ABOUT POINTBURST

Founded in Dallas in March 2010, PointBurst provides the industry leading cloud-based social media syndication platform that streamlines every aspect of social media brand, communication, and, message control.. The PointBurst technology uses a cloud-based library of approved content that can be easily accessed and published by organizations, partners (distributors, resellers, and franchisees), brand ambassadors and their target audiences. Implemented by organizations of all sizes, PointBurst clients are able to cost effectively gain maximum exposure by reaching audiences they never thought possible. To learn more about PointBurst and see it in action, visit http://www.pointburst.com.

ABOUT SERVED FRESH MEDIA

In addition to providing crucial pre-event digital media strategy for large, special events like conferences, expos and award shows, Served Fresh Media (a New York-based startup) is provides live event coverage with a team of professional Social Media Reporters who engage event attendees and the online audience with unique, branded multimedia content from the event in social media, in real-time. For more on Served Fresh Media and their unique brand of digital media marketing, visit http://servedfreshmedia.net.

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Elaina Joy

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