Apartment Communities Gain Competitive Edge with New Mobile Product

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For Rent Media Solutions responds to mobile boom with new solutions for reaching renters on the go.

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In response to the explosive rise in U.S. mobile usage, For Rent Media Solutions™(FRMS), a leading resource for searching apartments nationwide and a division of Dominion Enterprises, has announced the launch of FRMobile, the newest mobile innovation in the multifamily industry. With this product launch, FRMS further diversifies its marketing offerings to optimize apartment listings and reach renters whenever and wherever they may be searching.

In addition to being the first Internet listing service to provide a texting platform to communicate with both residents and prospects in their most preferred method, this new mobile product launch enhances the user’s mobile search experience through the free ForRent.com mobile application and mobile-optimized site. With new functionality generating higher awareness for apartment communities’ listings, the FRMobile product provides innovative opportunities to feature and highlight communities’ listings with premium placement and maximum exposure.

The FRMobile Select package includes a prominent display ad at the top of the search results page for each metro area, additional placement between the 10th and 11th listings and an enhanced Augmented Reality listing. The FRMobile Exclusive package provides a display ad on the ForRent.com mobile home page as well as all features included in the Select package.

“This is For Rent Media Solutions’ 30th year of outperforming the competition in providing our customers with marketing solutions that are directly in line with how consumers are searching,” says Terry Slattery, president of Dominion Homes Media™. “The fact that mobile is a way of life and one of the top most important spaces to have an advertising presence has been known for awhile. The capabilities of FRMobile to make apartment communities stand out among the competition are ones that the multifamily housing industry hasn’t even seen up until now. The targeted search results make apartment communities stand out like never before.”

About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multifamily housing solutions for apartment seekers and property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 94 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional websites: ForRent.com®, SeniorOutlook.com®, CorporateHousing.com® and ParaRentar.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 17 million unique visitors monthly. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the U.S. each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information, visit DominionEnterprises.com.

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Wendy Froehlich
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