45% of those who shopped online encountered website problems while doing their Christmas shopping
(PRWEB) July 26, 2012
Identity Direct, a global online personalised gifts website, is preparing for a busy Christmas Season. Christmas is the busiest season for most online retailers, with orders peaking in late November to early December. Identity Direct are taking many steps in preparation for the busy season including everything from online customer experience to product range.
According to ‘eConsultancy’, a leading eCommerce research website, 45% of those who shopped online encountered website problems while doing their Christmas shopping, and 32% left as a result. Identity Direct recognise the importance of delivering a seamless online shopping experience during the busy festive season. Identity Direct founder, Linda Greene, says “mums and grandmothers the world over already have enough on their plates at this stressful time of year. That’s why we focus on providing not just excellent quality products at reasonable prices, but a quality customer experience overall. Having a painless time while shopping online is a big part of that. So we’ve put a lot of work into making our website easy to navigate and checkout quickly from.”
Another area that Identity Direct are focusing on is their product range. Every year Identity Direct expand their product range to include more great products, as well as fresh designs for their most popular products. This year some new additions include:
Personalised Spiderman Books
Personalised Christmas Decorations
Leading up to Christmas, Identity Direct plan to increase their product range even further, by utilising their relationships with global brands like Disney, Marvel, Sesame Street & Nickelodeon. Greene states that “Identity Direct are always looking for great new personalised gifts to add to our already extensive range and we’re fortunate enough to have access to some of the world’s best known and loved children’s characters”.
About Identity Direct
Identity Direct is the world’s leading supplier of personalised children’s products. We create products that bring magical, memorable moments that will live in the hearts and minds of you and your children forever. All our products are individually personalised for you and, having been in business since 1992, we’re experts in personalisation. We appreciate the joy our products bring you and we take seriously our responsibility to provide you with great quality products, matched with unrivalled value and superior service. We’re also partners with some of the biggest children’s brands in the world – including Disney, Marvel, Sesame Street and Nickelodeon. These partnerships let us combine the uniqueness of personalised gifts with the magic of your children’s favourite characters. If unique, memorable and magical is what you’re looking for in a gift, we can help!