Philadelphia, PA (PRWEB) July 25, 2012
Facebook has evolved from a college student’s social network in 2004 to a leading force for a company’s marketing tactics, yet many businesses still are unclear how to use Facebook business pages to build brand awareness and attract new customers.
“Setting up a Facebook page is simple, but achieving results is still a mystery for many business owners,” says Susan McCoy, president of Garden Media. “Facebook is a great tool for putting a face and personality to a brand. People, after all, still ‘like’ to do business with people they ‘like’ and who have the same values.”
In this free Facebook for Business e-book from Garden Media, businesses will learn how to increase likes, drive followers to the company’s website, liven up content and utilize Facebook’s new timeline features to maximize online presence.
"Facebook is not just for connecting with friends anymore. With almost one billion users, this social network has become the prime location for businesses across the globe,” explains Katie McCoy Dubow, creative officer at Garden Media.
The Facebook e-book from Garden Media suggests keeping content fresh and exciting with the use of visuals and valuable information.
“Consistency is key. Whether it’s beautiful pictures or repurposing blog posts, we post something on Facebook every day,” explains Dubow. “We also post marketing events and details about our clients, to give followers and friends a sense of what Garden Media does.”
Facebook is great for developing a brand’s personality, and the new timeline feature allows businesses to tell a brand’s story by creating milestones, pinning posts, and highlighting important information. “It’s not hard to see why its new features and tools are highly appealing to companies,” says Dubow.
The Garden Media e-book also has tips on using contests and sweepstakes to engage current followers and attract new ones.
“Giveaways and special offers and promotions are the number one ways to grow likes and encourage followers to interact with your page. There are certain rules you must abide by to run a contest on Facebook so make sure you get someone to first ‘like’ your page in order to view the contest description, or prizes,” explains Dubow.
Facebook continues to rank first among social network sites. According to a study by Go-Gulf.com Facebook boasts an average 7012.9 million visits a month which far exceeds twitter’s second place of 182 million. As other social media sites become popular it is often hard to decide which ones to use; however, when it comes to sheer numbers, Facebook has all the other networks beat.
To download the free e-book click here.
Garden Media specializes in home, garden, horticulture, outdoor living, lawn and landscape industries, offering innovative PR campaigns designed to secure top media placements and partnerships.
For more than 20 years, GMG has ignited buzz for clients, earning the reputation as the best public relations firm for regional, national and international brands of all sizes. Our annual Garden Trends Report is one of the most published garden studies in trade and consumer news. For more information visit http://www.gardenmediagroup.com.