Mudlick Mail Offers Direct Mail Program for RLO Training Customers

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Partnership will provide special packaging and pricing to RLO clients and members of Bottom Line Impact Group, an RLO subsidiary.

“With its strategically-targeted campaigns, Mudlick Mail gives shop owners a competitive advantage in the marketplace," said RLO Training President Dan Gilley.

Direct marketing leader Mudlick Mail has formed a partnership with RLO Training – a provider of management training to the automotive service industry - to serve as the direct mail provider for the company’s customers. Members of the Bottom Line Impact Group, a subsidiary of RLO Training, will also be able to access Mudlick Mail’s campaigns. The partnership will allow RLO and Bottom Line Impact Group to offer an effective marketing solution to help shop owners improve sales and profitability.

“We pride ourselves on providing the tools our clients need to improve and grow their businesses,” said RLO Training President Dan Gilley. “With it’s strategically-targeted campaigns, Mudlick Mail gives shop owners a competitive advantage in the marketplace.”

Under the partnership, Mudlick Mail will offer special direct mail packaging and pricing for RLO customers and Bottom Line Impact Group members. Mudlick Mail’s comprehensive campaigns also include a free market analysis, design services, printing, labeling and postage. In addition, RLO clients and BLIG members will receive a free call tracking number to help them accurately capture all inbound leads generated by their direct mail campaigns.

“We are 100 percent committed to making direct mail work for our clients, which means guiding shop owners through the entire process – from crafting a compelling, well-designed offer to helping them evaluate the results of their campaigns,” said Mudlick Mail President Tim Ross.

Mudlick Mail’s direct mail programs are not only turnkey but are also developed using in-depth market research, allowing shop owners to target customers by income, geographic area and even vehicle make. With this approach, some of Mudlick Mail’s customers have increased their business by as much as 40 percent

ABOUT MUDLICK MAIL: Mudlick Mail CEO Greg Sands founded the company in 2008, after searching for years for the right advertising vehicle for the more than 25 repair shops he operates in four states. Direct mail was the only vehicle that enabled Sands to accurately reach high-caliber customers within the market area of his stores.

A company on the rise, Mudlick Mail mailed more than 35 million pieces of mail in 2011, up from 22 million in 2010. The company is projecting sales of $20 million in 2012 and expects to mail 60 million pieces of mail.

ABOUT RLO TRAINING: Based in the Seattle-area, RLO Training’s mission is to help the world’s leading automotive aftermarket companies gain and sustain a competitive advantage and to achieve profound, tangible resultsThe company offers a unique combination of customized management consulting and value-driven solutions that blend industry expertise, integrated capabilities and strategic partners.

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