Musicians and Bands Create Instant Hits for Ecommerce with CINSAY’s Smart Store Technology and On Demand Products Built on Social Video Commerce

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Using social media for web and mobile, musicians, artists and bands are enlisting CINSAY’s Smart Store technology and free Cinsay On Demand for brandable products to move fans from just watching music videos to purchasing downloads, merchandise and tickets, all inside the music video.


This is such cool technology for bands to easily use and promote their music with, it’s a no-brainer!

First, there was MTV and VH1 where new artists could takeoff with new music careers. Then came YouTube, where musicians the world over could self-promote and market music videos to new audiences who eagerly shared the music content virally with friends and followers. Outside of signing with a big music label, which typically will spend hundreds of thousands just to launch a new musical talent, most musicians rely on their local fan base and tours to remote venues in order to build a following. YouTube is a great way for these "indie bands" to promote themselves, however the platform has consistently missed the opportunity for bands to monetize all those shares and views. Instead, YouTube places advertising on the most viewed videos, further distracting the viewer to another link or site. Cinsay has solved this business problem for bands with a revolutionary technology offering artists and fans instant gratification for selling and buying content and merchandise.

I want my Smart Store

If the 80s and 90s were the decades of “I want my MTV,” then 2012 is the year of “I want my Smart Store.” Cinsay’s technology combines the power of video, social media, mobile and ecommerce into one, seamless syndictable video platform: a perfect match for the music industry. “We’ve had great success using Cinsay’s video solution. As soon as we come up with a new idea, we can post it on our web site, Facebook or email it directly to our fans and add merchandise and be selling in minutes,” said Zack King, lead singer for The Zack King Band. Their video features an introduction to the band and the technology along with branded products from Cinsay On Demand. “Anywhere our video goes on the entire social web like Facebook, blogs, twitter, so goes our store, music and merchandise”, he added. Recently Billboard Magazine commented on Cinsay’s entry into the music sector writing, “Companies are already doing cool things in this space,” and adding, “startups are already working hard to build the market for the future."

Average of 10% conversion ratio for actions in the Smart Store

Not all of Cinsay’s musicians are small indie bands. Hard rock mega-band Pantera just added the Smart Store to their 5.5 million Facebook followers’ fan page and embedded it on the top of their main web site at The video and Smart Store has had thousands of views, shares and actions for purchases and downloads since it launched two weeks ago.

In fact, Cinsay’s Smart Store has an average of 10% conversion ratio for actions taken inside the video. Those actions include ecommerce, donations, link outs and lead generation. Smaller bands like Scott McCurry & The Mercenaries use Cinsay to broaden their fan-base and sell products. "This is such cool technology for bands to easily use and promote their music with, it’s a no-brainer,” said the band’s founder and lead singer, Scott McCurry.

Free Account for Cinsay On Demand Products

Besides the combined selling power of ecommerce, social and video, one of the biggest advantages Cinsay offers bands is the free turnkey On Demand product service. Cinsay On Demand provides musicians a selection of hundreds of items they can choose from. Once selected, they just upload their own images, artwork and text. Cinsay takes care of all the rest with a free merchant account, free fulfillment, and even handles any returns. Once a month, bands receive a check for profits on all their products.

There’s never a need to pay for an ecommerce store again. Bands also no longer have to order and carry large amounts of inventory. They simply upload their images and artwork, select the products to customize and Cinsay takes care of the rest! In fact, many bands and musicians who use Cinsay On Demand for product and merchandising services never have to pay for their Smart Store.

Cinsay has also added two important mobile features to its technology. With so much video now shot from Smartphones, Cinsay has released an iPhone app – which is available for free to download in the iTunes store. Now, Smart Store owners can easily shoot and upload pictures or videos directly to their Cinsay media library and share with their fans. In fact, bands on tour can quickly shoot media from backstage, upload it and associate it with brand new merchandise or tracks in a matter of minutes.

The breakout hip-hop group, The Bodega Brovas, recently did just that with their Smart Store while on a short U.S. tour. They shot video from backstage and added a new music video. This August, they will launch their European tour and will be adding new video, tracks and merchandise to their store while traveling. Other artists like Grammy nominee Deborah Vial, who will also be opening for Melissa Etheridge in August, uses the Cinsay Smart Store to sell her music and Cinsay On Demand t-shirts.

Free Smart Store Trial for Bands and Musicians:

The demand for Cinsay’s revolutionary Smart Store is exploding and many more bands and solo artists are adding their content, music and merchandise daily. If you’re a band, label or manager for an artist, see the link just below and sign up for an exclusive, free 60-day trial of the Cinsay Smart Store and test it for yourself!
About Cinsay, Inc:

Cinsay has created a next generation eCommerce, viewer interactive, video-based platform for any size businesses. Cinsay’s SaaS based technology enables anyone to sell products, capture donations, and generate leads all inside the patented Smart Store. Cinsay also manages end-to-end social media and blogger campaigns through its ten million plus blogger network. Customers are offered a complete turnkey business via merchant account services as well as an exclusive on-demand solution featuring dozens of personal, brandable products like t-shirts, caps, mugs and iPhone covers. Self-managed and managed customers benefit from Cinsay’s in-depth reporting tools and real-time statistical data. Cinsay’s embeddable platform is compatible with web and mobile HTML5 devices and is highly scalable via its enterprise-level hosting and distribution network.

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David Burrows
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