Working with CRP was a breath of fresh air for us. Not only did we feel our design aesthetics and desires were heard, the team led us through multiple design phases that made sure we were confident with our choices and progress.
Seattle, WA (PRWEB) July 25, 2012
Miro Tea introduced their first line of custom-packaged loose-leaf teas to the retail shelves of Seattle area Whole Foods in June 2012. Previously, the company’s select array of product was sold in hand-labeled tins or distributed in bulk to partnering cafes in the area. With the help of Creative Retail Packaging, Miro Tea now has a line of custom packaged tea that spans a broader retail wingspan across the city of Seattle.
When Miro Tea first approached Creative Retail Packaging, co-owners Thong Le and Jeannie Liu were in talks with Whole Foods to evolve their shelf presence by investing in custom packaging. “Whole Foods wanted to have our teas in their stores and agreed to carry our product despite our simple packaging,” said Le. “After we got the product on their shelves, we communicated and worked closely with the buyers to determine what might be appropriate [for custom packaging] given our unique brand and product quality. We also incorporated feedback from our store customers to make sure we had something that would resonate well there, too.”
After reviewing Le and Liu’s vision and mission, CRP worked closely with them to create a design that incorporated the company’s brand attributes and reflected the café’s “vibrant, community-oriented” atmosphere. The paper tube canisters CRP designed were selected for their compact, boutique size and recyclability: both of which were important qualities for Le and Liu. “We wanted our packaging to be clean, informative and eye catching on a retail tea shelf where the sheer number of cluttered tea packaging can make a tea buyer’s eyes glaze over. I think we accomplished our goal with CRP's help," said Liu.
"Working with CRP was a breath of fresh air for us,” continued Liu. “Not only did we feel our design aesthetics and desires were heard, the team led us through multiple design phases that made sure we were confident with our choices and progress. It made a largely complicated and overwhelming project run smoothly, and Thong and I felt confident in the hands of our CRP designers.”
Miro Tea is a Seattle-based business located in Seattle’s Ballard neighborhood. Co-owners Jeannie Liu and Thong Le opened their café in 2007 as a hub for local tea drinkers. Liu personally sources the company’s collection of specialty loose-leaf teas from around the world.
Creative Retail Packaging is a Houston-based company with over 30 years of experience in the design and sourcing of custom retail packaging. The company employs a fully staffed Design team specializing in strategic brand development, marketing strategy, graphic and web design. CRP has offices in Seattle, Houston, and Chicago, and operates three regional warehouses across the United States.