Atos unveils its vision for sport and technology

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ascent thought leadership from Atos at London 2012 predicts the future for sport and technology in 2020.

Atos, an international IT services company and Worldwide Information Technology (IT) Partner of the Olympic and Paralympic Games, today unveiled a dramatic vision for the future of the sport industry in 2020 with the launch of ascent at London 2012: a vision for sport and technology.

The unique thought leadership study is the latest edition of the ascent thought leadership programme from Atos and sets out how technology will radically change the sporting experience of athletes, viewers at home, fans in the stadium and events organisers by 2020. Contributors include the Atos Scientific Community; IOC President, Jacques Rogge; London 2012 Chairman, Sebastian Coe; CEO, IPC Xavier Gonzalez; President and CEO of Sochi 2014, Dmitry Chernyshenko; Head of Platform Partnerships at facebook, Christian Hernandez, as well as guest editor, award-winning author, Simon Kuper .

Over the next decade, sport is going to transform, with the experience of the athlete, spectator and television viewer changing more than perhaps since the first Olympic stadium went up in Greece nearly 3,000 years ago. For 2020 Atos predicts:

Viewers at home will:

  •     Watch the action through the eyes of the athlete – the new spectator will be his or her own director and will choose which slice of the action they want to watch
  •     Get the full story on the screen in front of them – watching the 100 m final

you will see a speedometer showing how fast the athletes are running.

  •     Take on sporting heroes while watching them compete – fans will have the power to step virtually onto the pitch, as live footage and gaming merge into one

Fans in the stadium will:

  •     Be more involved in the action –whoever is running the event will be able to feed the live audience information that they may not want to put over a public network
  •     Get a front row view from every seat – with a second screen that can switch view to pitch side wherever you are in the stadium
  •     Queue less – use your smart phone to order and pay for your popcorn or event merchandise
  •     Share their experience in real-time with all their friends and family - the cloud will allow the almost instant uploading and downloading of data

Athletes will:

  •     Train smarter – gather increased performance data to spot patterns and identify signs of improvement, weaknesses or even potential injury
  •     Change tactics in-flight and take the winning position – as smart clothing becomes ubiquitous athletes will be able to make use of real-time information available to them and their coach
  •     Get spotted by talent scouts or secure more lucrative sponsorship deals –analysis of what their fan base is saying in social media will help to identify up and coming stars

Beyond 2020, we see the potential for event organisers to stage events where athletes compete in the same race yet are located in different countries. Each athlete could run in his or her own city, and yet they could appear together as holograms in the same race.

Commenting on the launch of ascent at London 2012: a vision for sport and technology, Gilles Grapinet, Senior Executive Vice President, Global Functions, Atos, said:
“The technology and sport landscape has been changing at an unprecedented speed. Having been involved in every Olympic Games since 2002, our team of business technologists has witnessed this change first-hand. As Worldwide IT Partner for the Olympic and Paralympic Games, we have the responsibility to think one step ahead and help our clients do the same.”

“Innovation is part of the Atos DNA and when it comes to the Games, we are very clear about what innovation truly means. This latest edition of ascent supports our vision of how technology’s new possibilities can power progress for the Games, providing a pan-industry view to help our clients create the Firm of the Future through our commitment to innovation.”

Simon Kuper said: “It was a great pleasure to edit this special edition and meet the Atos Scientific Community, who are visionaries in their field. I look forward to watching London 2012 with new eyes and seeing how some of the technology developments we foresee in the magazine may become reality by 2020.”

Produced as a special edition magazine for the London 2012 Olympic and Paralympic Games, ascent at London 2012: a vision for sport and technology is a unique thought leadership study that provides a pan-industry view of the emerging technology trends that are driving innovation in sport.

The study is designed to help the International Olympic Committee (IOC), International Paralympic Committee (IPC) and every business involved in the sport’s industry make key strategic decisions about their business and anticipate the challenges created by new technologies, now and in the future.

Atos business technologists have delivered their own personal bests at every Olympic Games since Salt Lake City 2002. It has been the Worldwide IT Partner for the Olympic Games since and, over the last 10 years, has been integral to making every Winter and Summer Olympic Games a success. It is all of this experience and expertise that allows Atos to consistently deliver outstanding results for clients across the Globe.

Notes to editors:

Where to find out more
ascent: a vision for sport and technology will be available to download from from Friday, 27th July. It focuses on five key technology enablers that are driving innovation in sport:

  •     Social networks

Sebastian Coe, Chair of London 2012 and Dmitry Chernyshenko, President and CEO of Sochi 2014, explain how social media is central to their vision for the Games

  •     Big Data

Guest Editor, Simon Kuper, and Atos Big Data expert, Celestino Guemes, examine how new quantities and types of data available to athletes, media and fans will transform sport as we know it

  •     Smart stadia

Rod Sheard, Senior Principal at Populous, and Atos’ Scientific Community look at the technology innovations that will shape the stadia of the future

  •     New media

Xavi Gonzalez, CEO of the International Paralympic Committee (IPC), discusses how Paralympic sport is embracing digital technology as it pursues a seamless solution for fans

  •     Ubiquity

Atos ubiquity specialist, Guy Lidbetter, looks at how ubiquitous network connectivity and advances in cloud technology could one day see an Olympic Games hosted across separate countries

ascent at London 2012: a vision for sport and technology features independent insight from some of the biggest names in sport and technology today, including:

  •     Simon Kuper, author, Soccernomics
  •     Sebastian Coe, Chair, London 2012
  •     Jacques Rogge, President, IOC
  •     Dmitry Chernyshenko, President and CEO, Sochi 2014
  •     Xavi Gonzalez, CEO, IPC
  •     Jean-Benoit Gauthier, CIO, IOC
  •     Christian Hernandez, Head of Platform Partnerships, facebook
  •     Elly Resende, CIO, Rio 2016
  •     Thierry Breton, Chairman and CEO, Atos
  •     Steve Cram, broadcaster, BBC
  •     Sheila S Hula Publisher, Around the Rings
  •     Teddy Riner, Olympian
  •     Dominic Rumbles, Communications Director, IRB
  •     Klaus Schormann, President, UIPM
  •     Rod Sheard, Senior Principal, Populous
  •     Jean-Luc Valente, CEO, blueKiwi

The Technology partners for London 2012 are:

  •     Atos - Worldwide Information Technology Partner
  •     Acer – Worldwide Computing Equipment Partner
  •     BT - Official Communications Services Partner
  •     Airwave - Official Private Mobile Radio Services Supplier
  •     Cisco – Official Network Infrastructure Supporter
  •     Omega – Official Timekeeper
  •     Panasonic – Official AV Equipment Partner
  •     Samsung – Official Wireless Communications Partner

For more information:

Contacts for press:
MSL London for Atos
Alastair McCormick
Tel: +44 20 7878 3137
Alastair.mccormick (at) mslgroup (dot) com

Havas Sports & Entertainment
Freddie Sassoon / Chris Olarinoye
atos (at) havas-se (dot) com
+44 (0) 7713 997 200 / +44 (0) 772 557 5372

About Atos
Atos is an international information technology services company with annual 2011 proforma revenue of EUR 8.5 billion and 74,000 employees in 42 countries. Serving a global client base, it delivers hi-tech transactional services, consulting and technology services, systems integration and managed services. With its deep technology expertise and industry knowledge, it works with clients across the following market sectors: Manufacturing, Retail, Services; Public, Health & Transports; Financial Services; Telecoms, Media & Technology; Energy & Utilities.

Atos is focused on business technology that powers progress and helps organizations to create their firm of the future. It is the Worldwide Information Technology Partner for the Olympic and Paralympic Games and is quoted on the Paris Eurolist Market. Atos operates under the brands Atos, Atos Consulting & Technology Services, Atos Worldline and Atos Worldgrid. For more information, visit:

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Alastair McCormick
MSL London
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