Philadelphia PA (PRWEB) July 26, 2012
The new service is now being offered to help fill a need in the social media marketing community; that being analyzing the results of social media engagement, and its affect on website conversions and sales. Paul Mosenson, founder of NuSpark Marketing, explains “From speaking with a multitude of social media firms, consultants, and end-user companies, we found that they need help analyzing the data, making strategic recommendations, and report preparation to top management; so now we can partner with those social media managers who need analytical help.”
There are many types of social media analytics tools, many presented on the NuSpark Marketing social media video here http://bit.ly/MYQzHk. Mosenson reviewed most of the tools, and can now customize an approach based on client need and what data they wish to track. By combining these tools with Google Analytics, NuSpark Marketing will provide a complete picture of social media effectiveness; from post metrics to website conversion metrics, taking into account media attribution modeling, so that social media is given partial credit to the conversion funnel.
Categories of social media analytics NuSpark Marketing measures are:
- Conversion Goals
- Visibility Metrics (Reach)
- Engagement Metrics (Content & Conversation)
- Website Interactions
- Business Outcomes (Sales & ROI)
The myriad of reports and analysis we supply will lead to clear strategic optimization to your social media strategy; from content and channel tactics to engagement and distribution. By continuing to tweak your social media marketing, better engagement occurs, which can lead to increased website visits, conversions, and sales.
The new Social Media Analytics service is being offered to social media consultants, social media firms, marketing firms, and social media managers at companies who prefer the content and engagement elements of social media, but are weak on the analytics side. Mosenson is an analytics expert and welcomes the opportunity to form alliances.
Other services offered by NuSpark Marketing include content marketing, content syndication, paid search, digital display, SEO, media buying, social media management, email marketing, conversion optimization, lead nurturing, and video marketing. For more information on Social Media Analytics, view our website here http://bit.ly/PVv2a4 or email Paul Mosenson at pmosenson(at)nusparkmarketing.com or call 610-604-0639