Since 2001, our key focus has been on distribution, however, a suitable brand was needed to reinforce that we have our own successful manufacturing division.
Harlow, Essex (PRWEB UK) 25 July 2012
Haag-Streit UK, is pleased to announce the development of a new brand to represent Haag-Streit UK manufactured ophthalmic products. The new Clement Clarke Ophthalmic brand has been developed as part of a strategic move to represent the ophthalmic products collectively, and clearly define the distinction from the respiratory products manufactured by Clement Clarke International.
Manufactured at the Haag-Streit UK Harlow headquarters, the Perkins Mk2, Perkins Mk3, Synoptophore and BA904 portable slit lamp are just some of the products that will be moving under the Clement Clarke Ophthalmic brand.
Clement Clarke International has been manufacturing products in the UK since 1917. Over the years the company has gone through many changes, including the ophthalmic division becoming incorporated as Haag-Streit UK in 2001.
Dean Johnson, Managing Director of Haag-Streit UK explained, “Since 2001, our key focus has been on distribution, however, a suitable brand was needed to reinforce that we have our own successful manufacturing division. We wanted to keep both our roots and historic brand identity, which was the reason for adopting Clement Clarke as part of the brand.”
Dean continued, “It was important that we did not dilute the product brand identities but we needed a home for these key products along with other products that will be developed in the future. We are still part of the Haag-Streit Group of companies and are proud of our Clement Clarke roots so we now look to take both of those associations with us as we look to the future.”
Dave Margetts, Customer Service Manager said, “We would like customers to be aware of this exciting change in our business and let them know that they can expect the same high levels of customer service. There will be no changes to contact information or accounts, Haag-Streit UK is still the main UK distributor for all of the Clement Clarke Ophthalmic products.”