Superbreak Report +45% Year-On-Year Search Growth for Christmas & New Year Breaks

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Short Break Specialist, Superbreak, Report Early Search Appetite for their Christmas & New Year Breaks

Superbreak Christmas & New Year Breaks

Superbreak Report +45% Year-On-Year Search Growth for Christmas & New Year Breaks

Superbreak, the York based short breaks specialist, has launched an extensive range of Christmas and New Year short break packages, as searches for the company’s festive breaks start early than expected. Since the start of the year, the tour operator has reported a +45% year on year increase in the number of Christmas and new year searches to their Christmas & New Year section.

A typical Christmas and New Year break from the short breaks specialist, includes more than just a hotel stay. The long standing partnerships with key hotel chains and providers allow the tour operator to offer a range of 1, 2, 3 and 4 night breaks across the width and breadth of the UK & Ireland, from hotels in Edinburgh and London, costal escapes in Bournemouth and Blackpool to countryside retreats in the Lake District and Scottish highlands.

Traditional Christmas food or New Year gala dinners will be on offer along with music and festive entertainment to ensure guests have a Christmas or New Year to remember. These breaks are all available to book online at the customer’s convenience and Superbreak will be adding more breaks to their online portfolio in the coming weeks. The tour operator hopes the combination of new packages and old favourites will offer customers both flexibility and choice with a 1 night New Year breaks starting at £55.00pp and 2 night Christmas breaks from £116pp.

Superbreak reports that over the past two years there has been a shift from customers booking traditional city breaks destinations towards more countryside retreats, such as the Lake District, Buxton and Aviemore. Early booking trends for 2012, show a preference for Stratford, Bournemouth and Torquay, as well as Superbreak’s themed Christmas mini cruises to the continent.

Khalid Amin, Online Marketing Manager at Superbreak, commented: “Every year festive breaks grow in importance for us as a business both through our direct and travel trade channels. One noticeable difference this year is that we can clearly see customers planning and researching Christmas and New Year earlier than ever before, early indications show its going to be another successful year for this product.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK, including London hotels and cheap weekend breaks in Edinburgh, Paris and Dubai. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak also work with various travel providers offering a range of last minute hotel offers, including rail breaks, P&O mini cruise breaks, flights & more.

With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043

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Khalid Amin