Woman Within Launches CatView on iPhone App to Improve Digital Shopping Experience

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Woman Within has launched CatView, an innovative new feature on its Woman Within® iPhone App that offers a unique way to incorporate the digial shopping experience with traditional paper catalogs via mobile.

Woman Within Launches CatView on iPhone App

Shopping via mobile devices should not only be easy, but allow the Woman Within® customer an opportunity to virtually ‘touch and feel’ the merchandise by bringing fashion products to life.

Woman Within®, a plus size women’s fashion brand in the portfolio of Redcats USA’s OneStopPlus Group, has launched CatView, an innovative new feature on its Woman Within® iPhone App that offers a unique way to incorporate the digital shopping experience with traditional paper catalogs via Mobile.

To get started, mobile users can simply download the latest iPhone application for Woman Within® (which is free!) and launch the CatView feature, which will utilize the device’s camera like a scanner. With the CatView feature running, the user can ‘scan’ fashion items in the Woman Within® Catalog, and in real time, it will display additional information such as product ratings, promotional alerts, product details, etc. on the iPhone screen. In short, it creates an improved online experience, making shopping via a mobile device more fun and interactive. The CatView feature was developed for Woman Within® by Moodstocks, a technology vendor that specializes in bridging the digital and physical worlds.

“Shopping via mobile devices should not only be easy, but allow the Woman Within® customer an opportunity to virtually ‘touch and feel’ the merchandise by bringing fashion products to life,” said Andy Yang, Director of Online Strategy for the OneStopPlus Group. “The CatView feature supports our efforts to continually enhance the customer’s mobile shopping experience through state-of-the art technology.”

Woman Within® offers international shipping to 90 countries. Fashionistas can shop on the go via Woman Within®’s mobile site (m.womanwithin.com) and find that perfect outfit!

WomanWithin.com is a division of the OneStopPlus Group, the preferred brand portfolio of women's apparel, shoes, lingerie, men's and home products dedicated to plus sizes. Proprietary brands in the OneStopPlus portfolio include: Woman Within® (WomanWithin.com), Roaman's® (Roamans.com), Jessica London® (JessicaLondon.com), fullbeauty (fullbeauty.com), KingSize® (KingSizeDirect.com), BrylaneHome® (BrylaneHome.com), Bargain Catalog Outlet - BCO® (BCOutlet.com) and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.

For additional information, please visit: WomanWithin.com, or connect via Woman Within®’s Facebook and Twitter pages.

About Redcats USA
Redcats USA is a dynamic, web-driven home-shopping leader with numerous successful brands and specialized e-commerce sites in its portfolio: OneStopPlus.com®, Woman Within®, Jessica London®, Roaman's®, fullbeauty, KingSize®, BrylaneHome®, Bargain Catalog Outlet – BCO®, The Sportsman's Guide® , Bargain Outfitters®, Boating Savings®, Work Wear Savings®, TGW.com - The Golf Warehouse®, Baseball Savings®, Softball Savings® and Soccer Savings®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.

About Redcats
Redcats is a world leader in the online distribution of fashion, home decoration, and sports and leisure goods. The group distributes its brands and those of its partners on three continents. These brands include La Redoute, Daxon, Vertbaudet, Cyrillus, Castaluna, Ellos, Jotex, Woman Within, Jessica London, Roaman’s, KingSize, BrylaneHome, OneStopPlus.com, The Sportsman’s Guide and The Golf Warehouse, as well as specialized collections and websites.

In 2011, Redcats turnover totaled €3.048 bn—with 61% generated from online sales—and employed a staff of over 11,000.

All Redcats brands and e-commerce sites can be found at http://www.redcats.com. Redcats is a PPR company.

Contact Information
Karen Davis
Corporate PR & Communications
Redcats USA
Karen(dot)davis(at)redcatsusa(dot)com
212-502-9315

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