Newly Updated Farm Market iD Database Provides Intelligence to Agri-marketers on Over 3.9 Million Farmers and Owner/Operators

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Annual update to agri-marketing database includes marketing intelligence on 3.9 million farmers and owner/operators, exact farm acreage and crops in production. This market intelligence is critical to businesses that service the agriculture industry and need specific information on individual farming operations.

Farm Market iD vs. NASS Acreage

Farm Market iD vs. NASS Acreage

Farm Market iD is the only company that can provide acreage and crop information on a year to year basis from verified government sourced data, not self-reported surveys.

Farm Market iD® (FMiD) has just completed its annual database update and enhancement. The extensive proprietary database includes information on 3.9 million farmers and owner/operators, the land they farm and crops grown. Farm Market iD is the only agricultural intelligence company that provides information on exact farm acreage and crops in production, including vegetative conditions using geo-spatial imagery. As the Farm Service Administration (FSA) data denials around crops and acres are now in year four many companies are making decisions around dated information. Steven Rao, president, said, “Given the change in farmland ownership and planting decisions over the last four years much of the data relied on for market intelligence is unreliable and inaccurate. FMiD’s data is quite frankly the only logical source today.”

Several improvements to this year’s database include:

  • Newly acquired data sets that allow for identification of 3% more farm fields.
  • Crop yields tracked at the farm, grower and county level.
  • Price information from the Risk Management Agency’s Actuarial Data Master (ADM) has improved the accuracy of Gross Farm Income reporting.

Chris Sidles, vice president national sales, said, “The Farm Market iD database contains Common Land Unit (CLU) data combined with geo-spatial imagery, 93% of which is linked to the specific farm owner/operator or operator. A common land unit is the smallest unit of land that has a permanent contiguous boundary, common land cover and land management, a common owner and common producer association. The addition of geo-spatial imagery and analysis is key as agri-marketers, lenders and crop insurance companies follow trends in this period of extreme drought.”

“Companies interested in the agriculture industry cannot rely solely on a list of farmer names and addresses. Targeting farm operations that require specific seeds, crop protection tools, fertilizers and machinery requires in-depth information on the complete farming operation. Farm Market iD is the only company that can provide acreage and crop information on a year to year basis from verified government sourced data, not self-reported surveys. We call this our fact-based approach to data and analysis,” states Steven Rao.

Farm Market iD does business with a wide variety of clients including major chemical, seed, equipment, banking and financial and direct marketing companies. The data FMiD supplies is used in a wide variety of business applications ranging from advertising, research and promotion, to helping develop marketing intelligence and sales strategies.

About Farm Market iD®:
Since 1973, Farm Market iD, located in Westmont, Illinois, has provided comprehensive production data to the agricultural industry. Unparalleled in its depth and robustness, the Farm Market iD database is used by virtually every major company in agriculture. In addition to its content accuracy and depth, Farm Market iD maintains its market-leading position through development of innovative and custom user applications. For more information, call (800) 313-4778 or visit http://www.farmmarketid.com.

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