DTC Perspectives, Inc. Announces New Multicultural Division with Launch of The Multicultural Health National Conference and Publication

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DTC Perspectives, Inc., the leading conference company and publisher on the subject of DTC marketing (prescription drugs advertised directly to consumers), is launching a new marketing conference November 15-16 in Orlando, FL called The Multicultural Health National: Marketing to A Diverse America.

The Multicultural Health National Conference, sponsored by Global Advertising Strategies and Univision, will feature presentations from key thought-leaders in the multicultural health marketing sphere and will focus on best practices for reaching the key multicultural populations in America including but not limited to African Americans, Hispanic Americans, and Asian Americans. The conference will include examples of successful multicultural marketing efforts, segmentation information, and case studies on effective uses of targeting these key growing demographics. The goal of the Multicultural Health National is to provide the health marketing community with insights on how to better communicate important health messages to cross-cultural patients. DTC Perspectives and the conference partners believe doing so will result in simultaneously improved health outcomes, access to treatment and pharmaceutical industry prospects.

Accompanying the conference launch will be a new publication called Multicultural Health Marketing Magazine. This niche publication will provide readers with periodic updates, inspirational case studies, legislative/political issues and editorial columns. The issue will be published by DTC Perspectives with both internally generated content and externally submitted articles, vetted by editorial staff. The premiere issue will launch in October of 2012. Subscriptions will be free to qualified subscribers.

A new website, http://www.mchnational.com has been created as a destination for additional information on the Multicultural Health National Conference and publication.

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Contact Information

For conference inquiries:

Scott Ehrlich

For sponsorship/exhibitor opportunities:

Christine Franklin

About DTC Perspectives, Inc.

DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through several publications, including DTC Perspectives Magazine and the OTC Minute e-newsletter, and several leading Conferences, including the flagship events, the DTC National and OTC National Conferences.

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Amanda Lawhorne
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