Palm Springs Life Magazine to Launch New App For Palm Springs Mid-Century Modern Architecture Tours

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Palm Springs Modern: Mid-Century Architecture Tours App Will Launch in September in Collaboration With the Palm Springs Modern Committee

Architectural tourism in Palm Springs has become such a major economic engine that we believe this App will be enormously popular with both visitors and local residents seeking to learn about Palm Springs’ enviable cache of mid-century modern architecture.

The Palm Springs Modern Committee (PS ModCom) in collaboration with Palm Springs Life magazine will launch a multi-platform electronic application, Palm Springs Modern: Mid-Century Architecture Tours, (App), which will be available to the public for download beginning September, 2012. The Palm Springs Modern: Mid-Century Architecture Tours App will be available for purchase from the App Store for iPhone and iPad and from the Android Market.

The $5.99 Palm Springs Modern: Mid-Century Architecture Tours App is in a HD – 720p format and features three tours of over 80 architecturally significant modern homes and commercial buildings throughout the greater Palm Springs area. The App will also present in-depth profiles of 12 leading Modern architects whose contributions have shaped the architectural landscape of Palm Springs. “Architectural tourism in Palm Springs has become such a major economic engine that we believe this App will be enormously popular with both visitors and local residents seeking to learn about Palm Springs’ enviable cache of mid-century modern architecture,” said Chris Menrad, PS ModCom president.

The App is authored by Modernism expert and preservationist Robert Imber, operator of Palm Springs Modern Tours; with photography by Julius Shulman, Dan Chavkin and others; and narration by architectural historian Peter Moruzzi, PS ModCom founder and writer/ producer of the documentary Desert Holiday and author of the book Palm Springs Holiday. The App features tours of select properties which are enhanced by contemporary high quality DVD video.

The Palm Springs Modern: Mid-Century Architecture Tours App will be launched with a 12-month large-scale regional, national and international promotional campaign that will include a robust public relations campaign.
About PSMODCOM:

Founded in 1999, the Palm Springs Modern Committee is a nonprofit forum for maintaining and promoting the heritage of modern architecture and design in Palm Springs and the entire Coachella Valley. For additional information about PS ModCom, please visit: http://www.psmodcom.org

About Palm Springs Life Magazine
Palm Springs Life engages readers with topical monthly articles, including richly drawn celebrity profiles; intelligent features on contemporary culture, art, architecture, and lifestyle trends; a who’s who on the desert’s vibrant social scene; and the ultimate guide for what to do, where to go and what to wear.

Palm Springs Life monthly issues are available online at http://www.palmspringslife.com with 81,000 unique visitors each month, totaling 972,000 unique visitors annually. The Palm Springs Life digital format is also delivered to 24,500 opt-in subscribers each month, totaling 294,000 annually.

Palm Springs Life and http://www.palmspringslife.com are the essential lifestyle media for the eight dynamic cities of the Palm Springs Desert Resorts. Enriching the lives of residents and visitors from around the world for more than 50 years, Palm Springs Life has achieved icon status — and a rare place in the publishing world.

Palm Springs Life is published monthly by Desert Publications Inc., which also publishes lifestyle magazines throughout the West Coast.

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Lydia Kremer
Vortex PR
760 322-2502
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