Bayer CropScience To Talk Sustainable Cotton at Kingpins New York

Bayer CropScience to join cotton industry experts in panel discussion at denim fashion industry event.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
FiberMax Cotton Apparel made from Bayer CropScience's FiberMax Cotton - Apparel branded and marketed by Olah, Inc

FiberMax Cotton Apparel made from Bayer CropScience's FiberMax Cotton - Apparel branded and marketed by Olah, Inc.

We feel strongly that advances in technology and ideas such as Bayer’s sustainable cotton initiative are allowing cotton growers to be more sustainable than ever, and Bayer is proud to be a part of this discussion at Kingpins.

Research Triangle Park, N.C. (PRWEB) July 24, 2012

Cotton growers in cowboy hats are not the typical type of speakers that one would expect to see at a fashion industry event in New York City, but this is not your typical haute couture fashion show. The Kingpins Show, produced by textile and apparel company Olah Inc. brings together a diverse group of people tied together by the thread of cotton.

Players from a selection of vendors that include denim and sportswear fabric mills from the U.S., Japan, China, India, Morocco, Mexico and Europe, wash houses, manufacturers, trim providers and even a few cotton growers will be gathering at Kingpins New York to see the latest trends in denim and hear experts discuss sustainable cotton.

Alan Ayers, director of stakeholder relations/stewardship at Bayer CropScience, will represent the agriculture industry perspective in the Cotton Conference session during Kingpins on Wednesday, July 25. A panel discussion moderated by Jeffrey Silberman, Professor, Chairperson Textile Development and Marketing at Fashion Institute of Technology (FIT), and Andrew Olah, CEO of Olah, Inc. will discuss whether cotton can actually BE sustainable. Additional panelists include:

  •     Anne Gillespie – The Textile Exchange
  •     J. Berrye Worsham – Cotton, Inc.
  •     Dr. Keith Edmisten – North Carolina State University
  •     Eddie Adams, Cotton grower/owner, farm service & supply company

“Bayer CropScience is honored to have a seat at the table with the denim and cotton manufacturing industry,” says Alan Ayers. “We feel strongly that advances in technology and ideas such as Bayer’s sustainable cotton initiative are allowing cotton growers to be more sustainable than ever, and Bayer is proud to be a part of this discussion at Kingpins.”

In 2010, Bayer CropScience and Olah Inc. signed a licensing agreement to use the Bayer CropScience cotton brand names FiberMax® and Stoneville®. Under this ten-year agreement, Olah was granted an exclusive license to develop and market the two brands for apparel and home furnishings. As a result of this agreement, consumers will soon be able to purchase cotton garments or home furnishing goods labeled as manufactured with FiberMax or Stoneville cotton. This branding approach will benefit consumers in two major ways. Firstly, consumers will know immediately that the fabrics have been manufactured from high-quality cotton fiber. Secondly, FiberMax and Stoneville goods will be identified with cotton growers from different areas, answering the consumer’s growing desire for information about the origin of the products they buy.

Kingpins started with a single show in 2004 and it has grown ever since. There are now nine Kingpins shows hosted globally in cities such as Hong Kong, Los Angeles, Mumbai, New York and Shanghai. The shows are invitation-only events offering participants a unique opportunity to have face-to-face meetings with the best brands in the denim and sportswear fashion industry.

###

Additional Resources:

About Kingpins
The Kingpins Show is an invitation-only, boutique denim sourcing show featuring a highly-edited selection of vendors that include denim and sportswear fabric mills from the U.S., Japan, China, India, Morocco, Mexico and Europe, wash houses, full package manufacturers, trim providers and business solutions. Kingpins, which launched in 2004, produces biannual shows in New York, Los Angeles, Shanghai, Hong Kong and India.

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience, a subgroup of Bayer AG with annual sales of EUR 7.255 billion (2011), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 21,000 and is represented in more than 120 countries. This and further news is available at: http://www.press.bayercropscience.com.

For more information, contact:
Bayer Media Hotline: (877) 879-6162, or

Bekah Mahan
Bayer CropScience
Tel. (919) 549-2058
Bekah(dot)mahan(at)bayer(dot)com

Adam Buckallew
Duff Dynamic Marketing
Tel. (816) 891-8845 ext. 109
Adam(at)Duffdynamic(dot)com

Find more information at http://www.BayerCropScience.us

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at http://www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.        

USA-BCS-2012-0316


Contact

  • Adam Buckallew
    Duff Dynamic Marketing
    (816) 891-8845 109
    Email
Follow us on: Contact's Twitter