JoTo PR Helps Cyber Security Expert Stu Sjouwerman Obtain In-depth Segment on Bay News

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The Tampa-Bay-based PR firm, JoTo PR, has landed KnowBe4 a segment on the greater Tampa Bay news network for an in-depth segment on cyber security.

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Cybercrime is a growing criminal market – and [businesses] want to know how they can protect themselves…and their bank accounts

As a client for over a year, Stu Sjouwerman, founder of KnowBe4, counts on JoTo PR to aid the expansion and growth of his newest start up. With a strong PR campaign and both local and national presences already with the media, JoTo recently landed Sjouwerman with a lengthy 9 minute in-depth segment on the greater Tampa Bay news station, Bay News 9. Sjouwerman was featured as the cyber security expert in the segment which took a closer look at relevant issues that pose threats to small and medium-sized businesses.

With the Republican National Convention quickly approaching in Tampa, the PR firm realized the importance of cyber safety and advised the media of the public dangers and misunderstandings of cybercrime including what others could do about it. On the BN9 segment, Sjouwerman spoke about the risks, dangers and latest security training advances to protect against becoming prey to cybercrime tactics.

“KnowBe4 has vital information for Tampa Bay businesses regarding cyber safety,” stated Karla Jo Helms, CEO of JoTo PR. “Cybercrime is a growing criminal market – and [businesses] want to know how they can protect themselves…and their bank accounts.”

KnowBe4 is a Security Awareness Training firm, which provides web-based security training to small and medium enterprises. Sjouwerman is the author of four books, including Cyberheist: The Biggest Financial Threat Facing American Businesses Since the Meltdown of 2008. He recently joined forces with former hacker, Kevin Mitnick, to create KnowBe4’s Kevin Mitnick Security Awareness Training.

For more information on KnowBe4, visit http://www.knowbe4.com.

About JoTo PR :
Based in Tampa Bay, Florida, JoTo PR is an established public relations agency founded by PR veterans and innovators Karla Jo Helms and Diane D. Stein. JoTo blends the proven traditional PR strategies with the latest digital communications methods to deliver the best advantages of both worlds, helping companies reach their target markets via the media much faster and more effectively. JoTo’s holistic approach to public relations services begins with strategic business PR planning and leads to a fully integrated program that is designed to optimize communication, improve return on investment (ROI) for a company’s marketing dollars while expanding business opportunities. The firm also specializes in crisis management public relations. For more information, visit JoTo PR online at http://www.jotopr.com.

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Karla Jo Helms
Joto PR
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