Los Angeles, CA (PRWEB) July 24, 2012
With technology evolving and consumer habits changing, Pure Costumes has decided to change the way consumers browse and shop on its site. The retailer now offers “Save Basket” and “Recall Basket” features, which allow customers to browse on one device and complete their checkout process on another.
It’s a simple concept that goes hand in hand with the launch of PureCostumes.com’s mobile site. The company has found that many of their customers like to browse using their mobile devices, but will often not complete the checkout process due to fears regarding payment security. To combat this, PureCostumes.com now encourages these customers to use the “Save Basket” feature to save their shopping cart list for a later date. The website will keep these records for up to 7 days and associates the data with an email address provided by the customer. Buyers are able to access their saved shopping cart list from any device by inputting the same email address.
With essentially two buttons, PureCostumes.com has entirely changed the way consumers interact with its retail site. Being able to shop anywhere at any time is a powerful tool that targets customers who were not ready to complete their purchases during an initial browsing session.
The online retailer’s parent company, Pure Seasons, Inc., has also decided to extend the same features to Pure Costume’s sister site, PureSexyCostumes.com.
About Pure Costumes
Pure Costumes is one of the Halloween industry's most popular online retailers. Available year-round, the website carries a large selection of Halloween costumes for adults, plus size adults, toddlers, children, teens and pre-teens/tweens. Along with costumes, the online retailer also offers an impressive catalog of costume accessories, wigs, masks, and shoes. Pure Costumes prides itself on its excellent customer service and extensive experience in the industry. Its goal is to bring to its customers the best online Halloween costumes shopping experience possible. As a site with one of the highest return customers year after year, Pure Costumes takes pride in being an industry leader.
About Pure Seasons, Inc.
Pure Seasons, Inc. was founded in 2008 by a small team of individuals with over ten years of experience in the Halloween costumes (here) industry. Noticing that there was a lack of a user-friendly website with high quality costumes at reasonable prices, Pure Seasons set out to change the costumes industry with its pioneer site, PureCostumes.com. In 2010, Pure Seasons decided to launch a sister site, PureSexyCostumes.com, as a means of breaking into the sexy costumes and lingerie sector. With an emphasis on excellent customer service, Pure Seasons continues to expand its impressive product catalog in order to offer its customers a better online shopping experience.