Tinley Park, IL (PRWEB) July 26, 2012
The daily deal and e-commerce company, PulseTV.com announced a record second quarter as it experienced a 65% increase in YTD sales. In addition to the increase, it also announced its eighth straight month of profitability. Co-founder and CEO, Jaffer Ali commented, “We are a bit ahead of schedule regarding our projections. One reason is that while we have flown under the radar for quite a while, we are slowly emerging from anonymity in the very crowded daily deal space.
PulseTV has been doing a daily deal since 2007 and sends out national deals for products that it warehouses and fulfills. Its team of merchandisers travels to nine shows a year in search of product offerings ranging from electronics to household items. Co-founder and General Manager, Anisa Ali (and Jaffer’s sister) weighed in, “It has taken us several years to develop a network of vendors. We place a great deal of effort in vendor relations and this is one of the keys to being in this business.”
PulseTV views itself as more than a daily deal company because it stocks many items like a “mini-catalog”. These items are available on an ongoing basis. But the e-commerce division, founded in 1996 did not enjoy success until it began its daily deal offerings in 2007. Jaffer continued, “While we are proud of increasing sales by 65% over last year, I am most proud of the team we have. My cousin and co-founder, Tom Zegar, has done an amazing job in liquidating overstocked items. This allows us to turn inventory more than 12X per year; our customer service staff is the best this side of Zappos; our fulfillment team led by Karen Lepretre is one reason why our return rate is lower than 2.5%. I do not want to forget our video production team which increased conversion rates by 30%. Certainly increasing sales is nice and necessary, but all of the pieces put together are the reasons we became profitable one year before our projections.”
PulseTV.com is a daily deal and e-commerce website that has been innovating in this space since 2007. In addition to offering daily specials on products that average at 52% off suggested retail price, PulseTV.com carries hundreds of ancillary products that are used as upsells. PulseTV.com also creates a “Video Deal of the Day” with each day’s featured product.
For more information, contact:
Mary Kolacki Dir. of Communications
m.kolacki (at) PulseTV.com 708-478-4500 ext. 109