Tonewood Maple Announces Partnership with 1% for the Planet

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Luxury maple company joins philanthropic network of sustainable businesses.

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Joining 1% for the Planet is exciting; it allows us to give back to the environment which has given us so much, and help to ensure maple production here in Vermont for generations to come. - Dori Ross, founder and CEO of Tonewood

Tonewood Maple has joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability.

”Signing on to 1% for the Planet shows Tonewood Maple has a strong commitment to investing in sustainability efforts,” says Terry Kellogg, CEO of 1%. “They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome Tonewood to our global network."

“Joining 1% for the Planet is exciting; it allows us to give back to the environment which has given us so much, and help to ensure maple production here in Vermont for generations to come,” says Dori Ross, founder and CEO of Tonewood. “The Proctor Maple Research Center conducts invaluable research to preserve the future of maple and Tonewood is proud to support such important work.”

“We are thrilled to be working with Tonewood and 1% for the Planet,” says Dr. Timothy Perkins, Research Professor and Director of the University of Vermont Proctor Maple Research Center. “By partnering in this way, we can help address important issues like global climate change, and devise strategies to ensure long-term sustainable maple production in Vermont and elsewhere.”

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record and sustainbility focus. Over 2,900 non-profits worldwide are currently approved.

“As we near our 10th anniversary we’re celebrating that our members have contributed nearly $100 million of critically needed funds,” comments Kellogg. “The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50%, even though the overall economy has been struggling. There’s a paradigm shift happening here and we’re thrilled that so many innovative businesses are sling-shotting the movement in to high gear.”

Headquartered in Waitsfield VT, 1% for the Planet has launched a regional focus on New England to increase giving in the region. “The momentum is palpable” says Barbara Friedsam, 1% for the Planet’s New England Network Director. “The New England network will not only continue to prove that the model works but will lead the charge with increased collaboration among all stakeholders.”


Tonewood Maple is celebrating maple’s naturally sumptuous flavor and under-realized versatility by redefining a standard for elegance and quality in maple products. Through collaboration with expert sugarmakers, Tonewood produces pure maple syrups and other specialties that are single-sourced, unblended, and free of additives.

By combining a standard for excellence with sleek design and forward-thinking sustainability practices, Tonewood has created a unique tree adoption program in which adopters receive premium artisan maple products produced from the bounty of their adopted tree. Tonewood seeks to preserve maple production by funding climate change research, local farming efforts, and sustainable forest stewardship. Through 1% for the Planet, a portion of every Tonewood sale is donated to climate change research efforts at the University of Vermont’s Proctor Maple Research Center.

For more information on Tonewood’s tree adoption program and gourmet maple products, visit

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Alicia De Martini
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