Hollywood, FL (PRWEB) July 25, 2012
WomenCertified, the voice of the female consumer, honors brands with the Women’s Choice Award seal, which recognizes brands based on a woman’s propensity to recommend that brand to others. More than 5,000 female consumers were surveyed about their favorite brands for their home and the complete list of brands can be viewed at http://www.womencertified.com. WomenCertified’s Female Consumer Survey is designed to determine which brands women value most and which are most likely to earn their loyalty and referrals. This survey process was perfected based on a joint study with the Wharton School of Business.
The Women’s Choice Award is given to companies that women say they would most trust and highly recommend. “Recognizing the top home product and service brands nationwide that are women-friendly and align with women’s identified preferences is important to our mission at WomenCertified, where we are women helping women make smart choices,” said Delia Passi, founder of WomenCertified and author of “Winning the Toughest Customer: The Essential Guide to Selling to Women.” “We are proud of those recognized for taking ownership of their customer experience and creating a business environment that bucks the trends and continues to provide exceptional service both to women and men alike.”
To find more companies that have earned a place among women as a business of choice, visit http://www.womencertified.com.
WomenCertified®, the voice of female consumers, awards businesses and brands of choice among women with the Women’s Choice Award. WomenCertified represents the collective voice of women so they can help each other identify businesses that deserve our loyalty and referrals. The Award is based on consumer surveys, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men, which led to the development of the Female Consumer Satisfaction Index. Visit http://www.womencertified.com.