Sales Lead Management Association (SLMA) and Marketing Automation Institute (MAI) Partner to Deliver New Expertise

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SLMA and MAI Provide New Offerings to Cross Train Sales and Marketing Leaders.

Marketing Automation Institute | the community and education resource for marketing automation professionals

Adding MAI courses and certification to our educational offerings and content really extends our expertise in marketing. Marketing and sales leaders today recognize the importance of marketing and marketing automation in driving revenue.

Sales Lead Management Association (SLMA), serves 4800 sales leaders globally and The Marketing Automation Institute (MAI), the premiere certification body and collaborative community for B2B and B2C marketing automation professionals, announced a strategic partnership today to further the education of marketing automation in the market and cross train sales and marketing professionals.

“We are thrilled to partner with SLMA, one of the greatest resources for today’s marketing and sales professionals,” says Carlos Hidalgo, executive director of the Marketing Automation Institute. “The certification courses MAI offers will be a great addition to SLMA’s curriculum. Our goal of this partnership is to bring a focus on marketing automation to SLMA members to further their understanding of marketing automation and how it impacts sales.”

According to James W. Obermayer, executive director of the Sales Lead Management Association, “Adding MAI courses and certification to our educational offerings and content really extends our expertise in marketing. Marketing and sales leaders today recognize the importance of marketing and marketing automation in driving revenue. SLMA wants to deliver content that helps develop an expertise in this area for our members.”

“Offering marketing automation content and certification and is a great addition to the SLMA community,” says Trish Bertuzzi, President of The Bridge Group, Inc. “We know that training and education help top sales and marketing professional succeed, this will help further the expertise in marketing automation for all.”

Marketing Automation Institute courses are available online and can be purchased from the SLMA site. Additional content and materials on marketing automation can be found on the SLMA site for SLMA members.

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About the Sales Lead Management Association
The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 4800 members of the worldwide sales lead management community. A privately held organization, SLMA has a diversified business model with revenues coming from software reviews, sponsors, display advertising, SLMA Radio, newsletter advertising, sponsored cartoons, and industry leader links. Membership is free.

Marketing Automation Institute
The Marketing Automation Institute (MAI) is the premiere certification body and collaborative community for B2B and B2C marketing automation professionals. Through our courses, certification, resources and events, the MAI not only helps marketing and sales professionals advance their careers but also their organizations realize a higher return on technology and program investments. With the support of industry thought leaders and vendors, the MAI is committed to the success of marketing automation professionals across the globe.

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