Mariah Carey New “Idol” Judge; How Does This Affect Advertising?

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Annoucement that Mariah Carey is new judge for “American Idol” contestants leaves many begging the question: Who is Judging Paid Advertising? RCBryan and Associates launch PPC Management program to help answer that inquiry.

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“Paid advertising is a necessary tool in using your website to grow your company, and the PPC Management program helps to ensure you are spending your advertising budget in the right places.” Roger Bryan, founder of RCBryan and Associates

Mariah Carey is announced as the new judge on hit show “American Idol” this upcoming season, replacing J-Lo. In an attempt to reach out to the younger generation of “American Idol” viewers, the show chose Carey as the new judge, hoping to avoid a loss of advertisement money due to a potentially smaller viewing audience. Mariah Carey may be the new judge of “Idol” contestants, but who will be the judge for the success of the advertising? With confusion about who is now watching “American Idol” after several casting changes, advertisers wonder which market they are really targeting.
Paid advertisements on television may have a lot to do with the content of the show because it affects the viewership, but paid advertising online is a whole different ballgame. Trying to analyze demographics of potential advertisement viewers is not practical or effective with online marketing as it is with television ads. Instead, paid advertisements online need to focus on key terms that potential consumers may be searching for to lead them to their product or service. For this reason, methods such as Pay Per Click (PPC) may be more effective in reaching a broader audience and driving more traffic to a company’s website.
Potential television advertisers, instead of guessing the type of audience watching the ever-changing “American Idol” program, may instead want to focus more efforts on their internet marketing campaigns through the use of paid advertising. Internet marketing companies that specialize in paid advertising, such as RCBryan and Associates, are concentrating their clients’ internet campaigns through the use of the PPC method of paid advertising. Much like the contestants of “Idol” may be worried to see how Mariah Carey will judge their efforts, many companies grow concerned over how their advertising will be judged by potential customers. Instead of worrying, companies can now use a PPC Management program launched by RCBryan and Associates to ensure the success of their paid advertising efforts.
The PPC method of paid advertising allows clients to pay for advertising based on how many people click the advertisement and reach their website. This method has proven successful in driving traffic to websites if executed properly, which requires expertise and effort. RCBryan and Associates is introducing a PPC Management program to make this expertise and effort available to companies looking to effectively advertise online. This program starts with a free fifteen minute consultation call to assess the paid advertising needs of the company. Instead of wondering who is judging their advertisements, companies can now contact RCBryan and Associates and arrange a strategic plan to broaden the impact of their paid advertising.

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Roger Bryan

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