The Burpee Museum of Natural History Presents, Rick's Picks: A Lifelong Affair with Guitars and Music. Virtual and OnSite Media Preview Tours Set for Friday August 10th.

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Cheap Trick's Rick Nielsen and Burpee Museum of Natural History have created a one-of-a-kind exhibit that tells the story of Rick's passions for guitars, music and Rock & Roll. Unlike any museum exhibit they have ever seen before, and through a state-of-the-art multimedia experience, visitors step into the mind of one of Rock & Roll's legends revealing many surprises (and surprise guests) along the way!

Rick Nielsen, circa 1978, showcasing his Hamer Checkerboard Standard--the guitar that change it all.

“Sure, it’s a lot of guitars, but it’s way more than that. It’s my life. It’s perpetual motion, magic potions, evolutions, false conclusions, harmonic fusions, full color illusions, black and blue contusions, diffusions and delusions..." --Rick Nielsen

Cheap Trickʼs Rick Nielsen and the Board of the Burpee Museum of Natural History invite members of the media to attend a preview tour and press conference for their new state of the art exhibit that is a fundraiser for the Burpee and tells the story of Rick's passions for guitars, music and Rock & Roll. Visitors to the Rick's Picks exhibit will experience a treasure trove of Rick's amazing guitars (as well as a selection of his famous friends’ instruments), collectible personal items, stage clothing and Cheap Trick memorabilia, all enhanced by multimedia storytelling support.  

A virtual preview tour and Q&A with Rick, Burpee Museum officials and the exhibit creative development team is available for media that cannot attend the onsite press event. The virtual tour will be available online. The onsite tour and press conference will be held at 1pm CST. Please RSVP for either by contacting Brian Scranton (970-201-8570, bscranton(at)grahamspencer(dot)com) or Anne Boccignone (815-742-0110, aboccignone(at)grahamspencer(dot)com).

The exhibit opens to the general public on Saturday, August 11th, 2012.

WHO: Rick Nielsen, lead guitarist, Cheap Trick

WHAT: State-of-the-art guitar and music exhibit

WHEN: August 10th - Media Preview Tours; on-site tour and press conference at 1pm CST.

WHERE: Burpee Museum of Natural History, 737 North Main Street Rockford, IL 61103

For more information about the virtual tour, or to RSVP, please contact Brian Scranton (970-201-8570, bscranton(at)grahamspencer(dot)com) or Anne Boccignone (815-742-0110, aboccignone(at)grahamspencer(dot)com)

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Anne Boccignone

Brian Scranton
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