Shooting Ranges in the US Industry Market Research Report Now Available from IBISWorld

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Revenue for the Shooting Ranges industry managed to grow overall since 2007, thanks mostly to unemployment causing an abundance of free time for consumers, resulting in more leisure activities, which include spending time at shooting ranges. However, since the economy has slowly started to rebound, unemployment is decreasing, which means less time consumers can spend on leisure activities. On the other hand, rising employment numbers could translate into higher disposable income that consumers can spend at shooting ranges. For these reasons, industry research firm IBISWorld has added a report on the Shooting Ranges industry to its growing industry report collection.

IBISWorld Market Research

IBISWorld Market Research

Profit margins increased as more people used shooting ranges, but this trend is will reverse

The Shooting Ranges industry is characterized by long-term trends that have restricted revenue growth for much of the past decade. A slow, but steady, rise in the median age of the population, coupled with a move away from rural areas, has reduced the industry's available market. Still, the rise in consumers' free time during the recession buoyed the industry. “As unemployment climbed, time spent on leisure and sports also increased, leading to revenue gains of 2.3% and 2.9% in 2008 and 2009, respectively,” says IBISWorld industry analyst Nikoleta Panteva. As a result of these gains, industry revenue has grown at an annualized rate of 0.8% from 2007 to 2012. But as the economy chugs into recovery, free time becomes scarcer and demand for the services of shooting ranges wanes. IBISWorld expects industry revenue to decline by 0.9% in 2012, bringing the total to $559.8 million.

The industry's relatively strong performance over the past five years also translated to higher profit margins and expanding locations. Profit margins (measured as earnings before interest and tax) grew from 5.9% in 2007 to a high of 6.5% in 2009. Since then, however, they have dropped to 6.2% of revenue as free time has declined and competition from alternative sporting and entertainment activities has grown. A similar trend is evident in the number of industry locations, which have increased at an annualized rate of 0.4% to 3,156. The next five years look less promising for operators in the Shooting Ranges industry. The underlying factors driving down revenue will remain consistent. In addition, the falling availability of free time will decrease demand and revenue. IBISWorld projects industry revenue to decline over the five years to 2017. One bright spot lies in consumers' growing incomes, which will allow existing consumers to frequent shooting ranges more often and to spend more money per trip.

The Shooting Ranges industry is highly fragmented and has a low level of concentration. According to Panteva, the top four firms operating in this industry make up less than 10.0% of total industry revenue. The industry is mainly composed of small-size businesses that operate locally. Additionally, the industry has low barriers to entry that enable companies to easily enter the industry. On average, firms in the industry have less than 1.0% market share. The industry is expected to remain fragmented over the five years to 2017. For more information, visit IBISWorld’s Shooting Ranges in the US industry report page.

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IBISWorld industry Report Key Topics

This industry provides indoor and outdoor targets for firing weapons, which may include guns, rifles and other arms. Handgun ranges typically have their own indoor stations, while rifles can be shot at disks and a variety of other targets.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
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