Azorus Inc. Teams up with UK Technology Leader Tribal Group

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Strategic partnership will offer an integrated solution for the higher education sector

Both companies quickly recognized the benefits that this type of strategic partnership would create for universities.

Azorus Inc., provider of tailor-made Customer Relationship Management (CRM) solutions for the higher education sector, is pleased to announce a strategic partnership with Tribal Group, provider of SITS:Vision, the market-leading Student Management Information System (MIS) in the UK.

The Azorus CRM platform and services help universities and colleges attract and enrol the right students while SITS:Vision acts as the central point of information on students once enrolled. With the increases in the cost of education and vigorous competition for students, the importance of CRM for student recruitment is growing.

This collaboration will mean a boost in innovation, seamless integration of several CRM and information modules, two-way data exchange and a shared strategy on the student lifecycle. These complementary solutions will also ensure a seamless experience for students from their first enquiry of an institution through to graduation.

"We had been seeking a student recruitment CRM solution to offer our clients," says John Gledhill, Tribal Group's Head of Innovation & Strategy. "Having the two solutions integrate was vital." SITS:Vision is used by 65% of the UK higher education sector including shared clients such as the University of Warwick and the University of Leicester.

"Both companies quickly recognized the benefits that this type of strategic partnership would create for universities," states Azorus President & CEO, Stephen MacDonald. "Our partnership is a testament to our shared vision of finding better ways of helping our higher education clients during these challenging times. We are very pleased to be able to work together with the team at Tribal."

About Azorus:

Azorus is a CRM solutions firm catering exclusively to the higher education market. With the right combination of technology and services, we help higher education institutions transform their recruitment and enrolment efforts. Since 2002, Azorus has been working with a wide range of higher education institutions in Canada, the United States and the United Kingdom.

About Tribal:

Tribal supports the delivery of education, learning and training services around the world. They build world-leading software, support adult learning, careers and professional development and provide educational inspections and improvement services both in the UK and abroad. Tribal works in partnership with a wide range of organisations, including schools, colleges and universities, prisons and social services, government agencies and large and small employers. With 1,300 staff, their work spans five continents across the world. Find out more at

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Stephen MacDonald, President & CEO
(902) 446-4500 8031
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