Scala Retail Expert to Demystify Digital Signage at RetailNOW Conference

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Marcy Patzer of Scala Joins Bob Rosenberry of HP to Present on How Retail Solutions Providers Can Grow Their Businesses with Digital Signage

Scala Inc

Scala Inc. today announced retail expert Marcy Patzer of Scala will present with Bob Rosenberry of HP on how retail solutions providers can tap the fast-growing digital signage market at the RetailNOW Conference.

The session, called “Demystify Digital Signage,” takes place on August 1 at 9:00 a.m PT. It will help retail solutions providers better understand digital signage, learn how they can educate customers on the technology, and understand how to build a successful digital signage practice. RetailNOW runs from July 29 to August 1 in Las Vegas.

Ms. Patzer, senior director, retail strategies at Scala, is a market leader in the pursuit of engaging customers through the use of digital displays. Prior to joining Scala, Ms. Patzer’s background in the AV Integration field allowed her to focus on all aspects of technology and how to best utilize audio and digital media within retail and restaurant environments.

Mr. Rosenberry, manager, digital signage solutions, Printing and Personal Systems Group, HP, has worldwide responsibility for developing compelling digital signage and in-store interactive solutions, raising overall market awareness of HP in the digital signage space and providing subject matter expertise to help HP’s customers and partners succeed in their digital signage initiatives.

“Digital signage provides a great growth opportunity for retail solutions providers. Increasingly, retailers are adopting digital signage because they see it can boost sales by helping them educate consumers about available products and services, cross-promote products and improve the customer experience,” said Ms. Patzer.

Scala provides the top platform for content creation, management and distribution in digital signage networks. The Scala Channel Program helps solutions providers drive new revenue sources by offering market-leading digital signage solutions. The program delivers extensive marketing and sales support, and training to assist partners in the sales process.

About Scala

Driving more than 500,000 screens worldwide, Scala Inc. is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. For more information, visit: http://www.scala.com/ or the Scala blog. Connect with Scala via Twitter, Facebook and LinkedIn.

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Stacey Schwind
Scala
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