The Pert Group Introduces New Approach for Screening Creative Concepts

Ad Assess “hardwires” quantitative and qualitative research together

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“Clients tell us they appreciate the time and money saved with this streamlined approach to developing the most compelling message.”

Farmington, Conn., Kansas City, Mo., Pittsburgh, Pa. (PRWEB) July 26, 2012

The Pert Group, a global leader in research-based consulting that facilitates growth strategies for clients, introduces Ad Assess, a new method for early creative screening and optimization. Unlike traditional copy-testing methods, Ad Assess integrates quantitative and qualitative research into a seamless offering.

“The difference between Ad Assess and other copy-testing methods is truly significant,” says Mike Bellhouse, group director for health and beauty aids. “The quantitative and qualitative aspects are hardwired together so we can conduct qualitative interviews with the same consumers who did the quantitative. It’s a powerful way to quickly pick out winners and provide specific guidance on how to make the creative stronger.”

“To use a popular advertising phrase, Ad Assess is definitely a ‘new and improved’ approach to creative screening and optimization,” says Doug Guion, president of The Pert Group. “Clients tell us they appreciate the time and money saved with this streamlined approach to developing the most compelling message.”

Ad Assess can be used to test multiple ad concepts, for multiple media, at any stage in the creative process. It typically takes three-to-four weeks, several weeks less than traditional approaches.

About The Pert Group
The Pert Group is a global leader in research-based consulting, headquartered in Farmington, Conn., with offices in Kansas City, Mo., Pittsburgh, Penn., and London. Established in 1978, the company integrates financial, attitudinal and behavioral information to bring clarity to business, brand and marketing decision making. Providing comprehensive decision support in the areas of Innovation, Positioning and Performance, The Pert Group facilitates growth strategies and improves business outcomes for local, national and international clients. The Pert Group is a long-standing member of the Council of American Survey Research Organizations (CASRO) and the European Society for Opinion and Marketing Research (ESOMAR). For more information, visit thepertgroup.com.


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