Mr. Altman plans on a ribbon cutting ceremony sometime in August for the updated street name.
Cathedral City, California (PRWEB) July 26, 2012
Richard Altman, owner of CCBC Resort, went to the city council meeting with one thing in mind; change a street name. CCBC is the largest clothing-optional gay men's resort in southern California and Mr. Altman wanted a street name to reflect this.
Richard wanted to change his business street name to "Gay Resort Drive". What he didn't realize is how difficult this task would be. There's a specific Cathedral City ordinance stating that you cannot change the name of a street. Like with other cities, this ordinance was put in place for police, fire and postal services. In fact, there's only been two times when a street's name was changed in Cathedral City's history. This wasn't the only obstacle Richard was facing. He soon realized there was a lot of local oposition to the street name change.
Mr. Altman decided to go out and talk to the local community. He talked to neighbors, local businesses, city staff and elected officials. He expressed the benefits of the street name change. He sold the idea of why he wanted the name change. This process took over three months. After all his hard work, the decision was left in the hands of city council.
At the city council meeting, no one stood up to oppose the street name change. City council voted and agreed to change the street name. Richard's hard work paid off. So now, CCBC Resort resides at 68300 Gay Resort Drive in Cathedral City, CA which is located next door to the city of Palm Springs.
Mr. Altman plans on a ribbon cutting ceremony sometime in August for the updated street name. A new city street sign will be placed on the corner of "Gay Resort Drive" and Melrose Drive. Richard also wants to erect a monument (of some sort), next to the street sign as a "gay tourist attraction".
ABOUT CCBC RESORT - CCBC (Cathedral City Boy's Club) Resort is the largest clothing-optional gay men's resort in Southern California. CCBC has 46 rooms and 4 Suites along with a large swimming pool and two hot tubs that are situated in the center of an over 3.5 acre expansive property. For more information about CCBC Resort, go to http://ccbcresort.com
ABOUT CATHEDRAL CITY, CA - Incorporated in 1981, Cathedral City is dedicated to providing a quality lifestyle and business climate for those here now and those in the future. The Coachella Valley, with a population of 343,377, is the very essence of Southern California lifestyle - a destination of friendly neighborhoods, lush country clubs, diverse shopping and unlimited business potential.