Charlie Banana® Announces The Arrival Of Its Environmentally Safe, Non-Toxic Laundry Soap

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Charlie Banana® the international, luxury brand of modern, hybrid cloth diapers and eco-friendly organic baby products, launches its environmentally safe and fashion-friendly laundry soap. The paraben-free & biodegradable laundry detergent is specifically developed for cloth diapers.

“Our goal was to develop a non-toxic detergent that fits our brand philosophy," said Wizenberg

Charlie Banana® (, the international, luxury brand of modern, hybrid cloth diapers and eco-friendly, organic baby products, launches its environmentally safe and fashion-friendly laundry soap.

“Our goal was to develop a non-toxic detergent free of parabens, ultraviolet brighteners, phosphates and rinses clean – basically all the things that cause rashes and other skin irritations,” said Gaëlle Wizenberg, CEO of Winc Design Inc. “The beauty of this detergent is it fits our brand philosophy to constantly develop products that parents can confidently use on their entire family.”

Charlie Banana® Laundry Soap is specifically made for parents using cloth diapers, as well as families with newborn skin, sensitive skin, allergies or that just want their clothes to last longer. Because the detergent rinses clean with no residues, it is not absorbed into the skin and will not cause rashes or dry skin. It is also easier on fabrics.

“As a mother and wife, my family’s health and safety is top priority,” said Wizenberg. “I’ve finally found the detergent that I can trust and know will keep my family totally healthy and my laundry in tip top shape– it’s a dream come true for the Wizenberg family!”

Because of the non-toxic, completely soluble ingredients, Charlie Banana® Laundry Soap will not clog fabric pores, ensuring parents have successful cloth diapering experiences. Most detergents contain residues including suds, optical whiteners, bleach, ammonia, parabens, and irritating perfumes, leaving a film on clothes and cloth diapers, which clog fibers. Clogged cloth diaper fibers will repel liquids and cause diapering leaks.

“Given our focus on innovation and diaper performance, launching Charlie Banana® Laundry Soap is a natural fit for our modern diaper brand,” said Wizenberg. “Customers are constantly seeking a safe, effective detergent and looking to us for expert advice. Charlie Banana® Laundry Soap will give parents confidence in using a product that will lengthen the life and quality of their cloth diapers and other personal belongings.”

Charlie Banana® Laundry Soap contains biodegradable surfactants developed by detergent specialists who have spent years researching the clean formula. The dry soap also contains pure, highest grade, completely soluble, all natural washing soda and is coconut oil based.

Charlie Banana® Laundry Soap:

  •     Is free of clays, dyes, phosphates, ultraviolet brighteners, perfumes, and parabens
  •     Hypo-allergenic and biodegradable
  •     Dissolves quickly and rinses thoroughly without any leftover residue, which typically leads to stiff and irritating clothes
  •     Is safe on all high efficiency machines
  •     Removes trapped odors in athletic clothes
  •     Will not fade clothes and can be used on whites or to brighten darks
  •     Is available in a jar of 2.64 liters and one container of soap can wash up to 80 large loads of laundry (Charlie Banana® recommends only using one (1) tablespoon per large load)

“Launching our eco-friendly Laundry Soap with zulily allows parents—whether they cloth diaper or not—to purchase a truly natural and healthy detergent which contributes to families vision to be environmentally conscious and effective,” said Wizenberg.

The line will be launch exclusively with zulily, Inc. ( for a three-day sale July 26 – 29 and following, be exclusive at for the entire month of August. Starting September 1, independent retailers and will also sell Charlie Banana® Laundry Soap.

“Charlie Banana® is a zulily favorite and in-demand brand of cloth diapers. Launching the Laundry Soap exclusively on our site represents an outstanding relationship for us and our customers,” said Lori Twomey, Chief Merchant at zulily. “The Charlie Banana® and zulily partnership continues to be a success – providing them exclusive products at incredible prices.”

“ has been a strong, faithful partner since our brand inception. We’re thrilled to offer shoppers the Charlie Banana® Laundry Soap,” shared Wizenberg.

In addition to the Laundry Soap, the Charlie Banana® product collection includes 2-in-1 Eco Diapering System, Organic Wipes, Biodegradable Disposable Liners, Tote Bags, Diaper Laundry Bags, Change Pads, Mattress Pads, Baby Training Pants, Organic Cotton Underwear, Swim Diapers, Organic Cotton Baby Leg Warmers, Reusable Feminine Pads and Reusable Nursing Pads.

Charlie Banana® proudly supports Operation Smile Inc., a worldwide medical charity that changes the lives of children suffering from cleft lip, cleft palate and other facial deformities. One surgery costs as little as $240 and Charlie Banana® customers will be contributing to changing a child's life forever.

Charlie Banana® products are available at,,,, and many other independent worldwide retailers.

About Charlie Banana®
Established in 2010, Charlie Banana® is the international luxury brand of cloth diapers and organic baby products. Charlie Banana® was created out of love for eco friendliness, quality and design by cloth diaper industry experts with more than 12 years combined experience. The Winc Design Ltd family and children are the inspiration behind Charlie Banana® – with the desire to design products that individuals feel confident to use on their babies and themselves. For more information, contact

About Winc Design LTD.
Based in Hong Kong, Winc Design Limited is a distributor and manufacturer of cloth diaper products. Being based in Hong Kong reduces shipping cost for customers and reduces the company’s carbon footprint by having manufacturing at the door. Winc Design Ltd. has been nominated as the “Earth Champion” for waste reduction in years past. Winc Design actively promotes waste reduction on a daily basis and all of products are made with care.

zulily, Inc. ( is the leading online retailer for moms, babies and kids. Founded in the US by two dads in 2009 that wanted a better way to discover unique children’s products and top brands, zulily offers online daily deals up to 90 percent off on apparel, toys, gear and more. Membership is free and offers access to over 35 new sale events that launch each day and last for three days. Members are delighted to find their favorite brands and discover new ones, all for the best value.

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Carolyn Sutton

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