Open Source CRM Zurmo used by Ecksodus to Scale Real Estate Business in Florida

The solution is among the early production uses of Zurmo. As an early adopter, Ecksodus has demonstrated the business advantages of the open source CRM application and CRM Gamification.

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Logo of Zurmo Open Source CRM

Chicago, IL (PRWEB) July 25, 2012

The new Open Source Customer Relationship Management project Zurmo, announces the successful implementation of a CRM solution for Ecksodus, a Florida real estate investment company. After utilizing the solution for over six months, Ecksodus has realized the benefits of a CRM application that centralizes data and automates manual processes.

Objective
A central component of the Ecksodus business model is finding, purchasing, and estimating bid prices for properties at auction in southern Florida. The data that allows the company to do this effectively is collected from multiple sources. In order to scale beyond a limited region, real estate information collected by Ecksodus needed to be centralized and decisions had to be expedited.

Challenge
Prior to using Zurmo, Ecksodus manually collected data from newspaper and online resources to determine which properties were coming up for auction. Spreadsheets and other word processing documents were used to organize bidding and pricing data. The process was excruciatingly manual. Due to the inefficiencies and lack of standardization, there were no foreseeable possibilities to scale.

Solution
By implementing the Zurmo Open Source CRM application, Ecksodus has streamlined the entire process. Information from multiple sources such as county auction data is now piped directly into the system. The aggregated data is stored and managed in Zurmo. A detailed dashboard in Zurmo serves as the center of gravity for managers, who use it to make informed decisions on buying and selling properties.

Ecksodus can now find the best properties to bid on and estimate purchase prices based on data from previous sales in the area. This has led to an increase of property acquisitions at more favorable prices. The company has expanded from a single county to multiple counties in the southern Florida area. The system has allowed managers to make better purchasing decisions, while increasing the amount of properties on which they can bid. The effort required to scan, profile, and bid on properties has significantly reduced since implementing Zurmo Open Source CRM.

Gamification
As Ecksodus expands, management is utilizing Gamification as an incentive for users to reach business goals, use the system, and maintain clean and complete data. Records must be kept methodically thorough; however users are usually not motivated to do so.

“Details like flooring, square footage, and number of bathrooms for each property are key data points that carry a high risk of being left out. Through gaming mechanics, we encourage our team members to focus not on the mundane, but on the real value of maintaining data integrity,” states Ecksodus Co-Founder Tracy Eckert. “Sure, sometimes entering information into a database can be monotonous, but we’ve noticed a completely different approach by our team now that the incentives made possible by Zurmo Gamification have come into play.”

Get Involved with the Zurmo Open Source CRM Project
Zurmo is looking for contributors to add code, fix bugs, and work on translations. The project is built on an honest open source model supported by a diverse community passionate about engineering the highest quality CRM on earth that people will actually use. Learn more about participating in the project: http://zurmo.org/get-involved

About Zurmo Open Source CRM    
Zurmo is an Open Source CRM alternative that is mobile, social, and gamified. A test-driven methodology has been utilized for building every part of the application. This means you can create and maintain a custom-built CRM system with the assurance that future updates are not going to break your installation. The application has been translated into several languages including French, Spanish, German, and Italian.

Learn more, download, and demo at http://www.zurmo.org. Get involved with the project through the Open Source CRM Community Forums and view the Calendar of upcoming events including Developer Learning Sessions and live demos.


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