SoundFest Launches Crowdfunding Campaign to Bring Hearing Assistance to Smartphone Users Worldwide

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Start-up leverages mobile technology to address growing global problem of hearing loss

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SoundFest announces today that its innovative Real Clarity hearing device is now available for pre-order - at a special discount price - on Indiegogo, the world’s largest global funding platform.

SoundFest’s patent-pending smartphone system delivers sophisticated yet affordable hearing assistance to an underserved and growing segment of the hearing-impaired market around the world. The SoundFest product, called Real Clarity, combines a proprietary mobile app and patent-pending wireless earpiece to block noise and amplify voices, via smartphone. Noise is suppressed and voices are loud and clear, all without a costly medical device.

“Real Clarity promises to deliver high-quality hearing assistance for specific situations at a fraction of the cost of traditional hearing aids,” said David Duehren, President and CEO of SoundFest, Inc. “It’s going to be totally disruptive to the market and make hearing assistance affordable for millions of people.”

“We’ve decided to use Indiegogo, a global platform, to get the word out, and build a community of supporters, customers and business partners to reach a growing consumer market and solve the global public health problem of untreated hearing loss.”

Research shows that people coping with hearing loss often resist purchasing hearing aids because of their cost and lack of clarity in noisy environments. In fact, nearly three-quarters of the estimated 700 million people in the world with impaired hearing either refuse or simply cannot afford traditional hearing aids. SoundFest’s Real Clarity delivers powerful advantages to smartphone users who experience difficulty hearing speech in noisy environments, such as airports, restaurants and city streets. The company expects to serve markets in the US and worldwide, wherever smartphones are available for economical and sophisticated hearing assistance.

Perks for early contributors to the Indiegogo campaign include discounted access to SoundFest products:

  • $15 for an iPhone app that provides hearing assistance through wired earbuds.
  • $100 for the app, plus a specialized wireless Bluetooth earpiece designed for hearing assistance in noisy environments.
  • $300 for the app preloaded on an Apple iPod touch, plus the wireless Bluetooth earpiece.

“We're excited to connect with the Indiegogo community to build support for our game-changing approach to providing hearing assistance,” said Duehren. “Smartphones and their wide adoption are now allowing us to bring better hearing to the masses at low cost. At the same time, platforms such as Indiegogo are allowing innovative young companies such as SoundFest to access capital and customers to solve important consumer and global health problems.”

“SoundFest is addressing an unserved niche in the hearing assistance market,” commented Josef Shargorodsky, otolaryngologist at the Massachusetts Eye and Ear Infirmary. “Research has shown that situational hearing problems are experienced by many people – including those with no known diagnosis of hearing loss. Smartphones have extensive audio processing capabilities that are well-suited to provide the help people need.”

For full details, visit the campaign at http://www.indiegogo.com/projects/174304. SoundFest is also a finalist in the 2012 Mass Challenge, the largest-ever startup competition. For more information, see http://masschallenge.org/2012/05/29/masschallenge-startup-accelerator-announces-2012-class.

To find out more about SoundFest, like us at facebook.com/SoundFestInc and follow us at twitter.com/SoundFestCEO.

About SoundFest
SoundFest designs and develops hearing assistance devices that leverage the power and ubiquity of smartphones. SoundFest products embed sophisticated signal processing software into smartphones, tablets and other multi-media consumer products to deliver uniquely convenient and effective personal sound amplification at less than one-tenth the average cost of a hearing aid. For more information about SoundFest, visit http://www.SoundFestInc.com.

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