Asahi became the industry’s second largest player when it acquired P&N's water and juice businesses
Melbourne, Australia (PRWEB) July 27, 2012
The Bottled Water Manufacturing industry's growth during the past five years has been buoyed by ongoing consumer desire for healthy, convenient beverages and generally sound economic conditions. According to IBISWorld industry analyst Naren Sivasailam, “bottled water has been among the best performing beverages for the past decade”. After falling off briefly following the global financial crisis, this growth trend looks set to continue in the years ahead. Demand from supermarkets and convenience stores is expected to pick up in response to rising consumer expenditure, warmer than average weather and growing health awareness. IBISWorld estimates that industry revenue will increase at an annualised 0.2% over the five years through 2012-13 to total $600.7 million. In 2012-13, Bottled Water Manufacturing industry revenue is expected to decline by 0.1%.
The industry faces a relatively bright future over the next five years, with the recovering economy, rising average temperatures, growing health awareness and consumers' ongoing need for convenience expected to drive sales of bottled water. Mounting environmental criticism of bottled water looms as the industry's major threat. “Producers have moved to counter this criticism by developing more environmentally friendly packaging and emphasising their green credentials”, Sivasailam adds. Over the five years through 2017-18, revenue is forecast to increase moderately.
The Bottled Water Manufacturing industry displays a medium level of market share concentration. The top two players in the industry are Coca-Cola Amatil and Asahi Holdings Australia. Industry concentration has been increasing gradually over the past five years with larger beverage companies acquiring successful bottled water brands. For example, Coca-Cola Amatil entered the bulk packaged water segment with its purchase of Peats Ridge and Neverfail. During August 2010, Asahi Breweries agreed to buy P&N Beverages for about $360 million. Under the plan, Asahi would combine P&N Beverages with its other Australian beverage business, Schweppes Australia, which it acquired from Cadbury Schweppes in 2009 for $962 million. In February 2011, the ACCC blocked the acquisition due to competition concerns in the carbonated soft drinks, fruit juice and bottled water markets. However, in August 2011 the ACCC approved the acquisition of P&N's water and juice businesses by Asahi.
For more information, visit IBISWorld’s Bottled Water Manufacturing report in Australia industry page.
Follow IBISWorld on Twitter: http://twitter.com/#!/ibisworldau
IBISWorld industry Report Key Topics
The Bottled Water Manufacturing industry consists of establishments that manufacture or bottle purified water, spring water or functional water. Excluded are establishments that manufacture soft drinks, fruit juice, alcoholic beverages or milk drinks. Also excluded from this industry are firms that are mainly engaged in the supply of water by pipelines or mains.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.