HSS Hire Rolls Out Cookie Consent with QuBit OpenTag

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Tag management platform to enable simple cookie law compliance across multiple domains

Tool and equipment hire supplier HSS Hire is rolling out QuBit’s (http://www.qubitproducts.com) Cookie Consent product on its websites in order to quickly and simply enable it to comply with the EU ‘Cookie Law’. Cookie Consent is a module within QuBit’s OpenTag Tag Management system, which HSS will be implementing across a number of its online domains.

OpenTag is the world’s leading open-source, self service Tag Management system. It helps organisations consolidate their website tags into a single interface, creating significant efficiencies in Tag Management and driving improved site speeds.

Cookie Consent is deployed as part of OpenTag and gives site owners a simple and widely configurable approach to enabling compliance with the EU’s Cookie Law (EU Directive 2009/136/EC - e-Privacy Directive), that came into force on May 26th 2012.

In addition the Cookie Consent roll-out, HSS will also be deploying QuBit’s Customer Intelligence and Testing products across its sites. The Customer Intelligence technology will help HSS build a user-level view of activity across its sites which, in conjunction with QuBit’s specialised testing applications, will enable them to optimise their retail offering based on hard statistical data about user interaction.

Graham Cooke, CEO of QuBit, said: “By implementing Cookie Consent as part of the OpenTag solution, HSS will be quickly and simply bringing all of their sites into line with the Cookie Law. Cookie Consent allows site owners to choose from a range of consent options for consumers, enabling them to select how they wish to meet the requirements of the law.

“OpenTag has quickly become the most widely used self-service Tag Management solution on the market. Its combination of low-cost pricing, rich Tag Management functionality and added value features such as Cookie Consent and CPA de-duplication mean that it is becoming the solution of choice for many of the world’s leading websites.”

Owen Whitehead, Head of Direct and Online Marketing at HSS Hire, said: “Our websites are set up to make it easy for our customers to find what they’re looking for and to hire from us. Cookies are an important part of that process and Cookie Consent enables us to meet the demands of the Cookie Law quickly and simply, with no costly bespoke development. QuBit have developed a system that makes it easy for any site owner to comply with the new law with the minimum of time, cost and hassle.

“OpenTag also gives us a broad range of new capabilities, from advanced Tag Management through to driving efficiencies in our digital marketing campaigns, as well as powering cookie law compliance.”


For more information:
Paddy Herridge
Parys Communications
0208 875 7961

About QuBit
Founded by four ex-Google product, engineering and marketing executives, QuBit is creating a new type of data-driven website optimisation product.

The company’s products use advanced data collection, processing and analytics techniques to optimise website conversions, increasing sales and profitability. QuBit’s products bring a new level of insight to the analytics space – they offer true interpretation of website data as well as solutions to conversion issues rather than just analysis of numbers

QuBit works with some of the UK’s largest ecommerce businesses and publishers to increase conversions, sales and profitability from their web operations.

About HSS Hire
HSS Hire Service Group is a UK-based tool and equipment hire chain that has been serving big businesses, trade and DIY customers since 1957. Operating under the banner of HSS Hire, the group has an established nationwide network of over 250 locations including a number of supercentres with extended opening hours. The company also runs a dedicated training division and offers a range of innovative hire related services including HSS LiveHire, HSS Outsource and HSS Pitstop.

HSS was the Hire Association Europe’s and Contract Journal’s Plant Hire Company of the Year 2009 and in 2010 was awarded the HAE’s ‘Excellence in Customer Care’ and highly commended by the European Rental Association. HSS again won the HAE's 'Excellence in Customer Care' award in 2011 and is the European Rental Company of the Year 2011. It is the HAE ‘Hire Company of the Year 2012’. HSS Hire is ISO9000, ISO14001, OHSAS18001 and SAFE-Hire certified and holds Investors in People status.



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