SMEs Should Consider All Cost Options Before Committing to Expensive ‘Limited Editions’ Warns Packaging Expert

Share Article

Making changes to packaging can cost a packet. With even retail giants like Tesco feeling the economic pinch Brian Jackson, head of South East Labels, explains the different cost-efficient options for smaller and independent manufacturers.

South East Labels logo
In terms of food retailers, part of their resistance to changing to a more uniform system will lie in the cost, which at that scale will be huge. The message smaller companies should take from this is to budget realistically.

Retailers’ largely negative response to the Government’s announcement, in May, that it would be holding a consultation into food nutrition labelling, show just how much impact any enforced changes would have on their business in the current economic climate.

“In terms of food retailers, many have been using their own labelling systems for some time and believe that consumers understand them,” said Brian. “Part of their resistance to changing to a more uniform system will lie in the cost, which at that scale will be huge. The message smaller companies should take from this is to budget realistically, especially for lower production runs, and look at a range of packaging and labelling options in line with your consumers’ needs and expectations.”

1.    Capitalise on every opportunity

Don’t look a gift horse in the mouth. With the Queen’s Jubilee earlier this year and now the Olympics garnering headlines around the globe, potential marketing opportunities are rife – and not just for the big players.

2.    Be realistic about what you can afford

Capturing a consumer mood or trend is vital to a product selling well, and – with between 40% and 75% of consumer spending falling into the ‘impulse purchase’ bracket – packaging plays a key role. If you are likely to invest in smaller runs of specifically branded labels or packaging, allow for it in your budget.

3.    Know your options

For large quantities of limited edition labels it is simply a matter of finding the most competitive price from a label supplier – South East Labels, for example, can offer a range of bespoke labels for just about any product.

When lower-quantity runs are involved, bespoke options are more expensive. For full-colour labels I would suggest two solutions, both of which enable the client to print their own labels (using desktop printers) and therefore retain control over the process.

4.    Digital v laser/inkjet

Desktop digital printing allows for high quality, photo-style labels – but it is expensive, as are the required ink tanks, inks and software. Because of this, digital printing is ideal for companies who need low print runs on a regular basis. For larger runs, it is probably more economical to use a professional company.

The second desktop method is to use A4 sheet labels, printed through a laser or inkjet desktop printer – many have a label printing facility. A variety of free and pre-paid software is available and, while we would recommend using professional software, sheet labels can be printed with programmes such as Word, Photoshop and CoralDraw.

A4 sheet labels are cost efficient and can be ordered from suppliers in loads of colours and sizes and in a variety of paper and synthetic materials. Peelable, permanent, non-adhesive and specialist temperature adhesives are available, allowing users to design and create their own unique labels for just about any product. Low set-up costs and the ability to respond quickly and cheaply to any business need means this type of label printing suits many SMEs and small producers.

About South East Labels:

South East Labels have been established since 1988 as manufacturers of printed labels and suppliers of labelling systems to a wide variety of industries.
We are well-equipped to meet the fast turnaround time and continuity of supply required by our customers. Click here to find out more about barcode and desktop printers.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Christian Godden
South East labels
+44 (0) 1798 873738
Email >
Visit website