Powder-X Launches Mid-Summer Sale Featuring Updated Powder Coating Equipment

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Powder-X Coating Systems has launched a mid-summer sales initiative that includes the addition of meaningful upgrades to the company's most popular powder spray booths and powder curing ovens. The newly revamped equipment will be offered at the same price points as older models, yet will provide cost-saving benefits to buyers. The company is offering the upgraded products to help counter the influx of low-cost powder coating equipment being sold online by new manufacturers.

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Powder-X’s upgraded products will include meaningful improvements such as self-monitoring control systems, color touch-screen operators’ stations, and new forced induction burner technology.

Powder-X Coating Systems (http://www.powderx.com) announced today that the company’s mid-summer sales initiative will be accompanied by upgraded product offerings. The company is targeting manufacturers and job shops from across the United States and Canada that are seeking performance-oriented alternatives to inexpensive but unreliable products currently flooding the batch powder coating market. Powder-X’s upgraded products will include meaningful improvements such as self-monitoring control systems, color touch-screen operators’ stations, and new forced induction burner technology.

Powder-X Coating Systems’ President, Joey Golliver, is confident that the new products will increase his company’s sales and provide financial benefits to end-users for years to come. “I’m glad we’ve developed features that truly help customers increase profitability. Unfortunately, our market has not seen many innovative new products in the last few years. Instead, all kinds of companies have been trying to break into the powder coating equipment business. These companies have typically relied on low-cost products, many of which work poorly and don’t meet national safety requirements, to attract customers away from established brands. I believe that providing reliable, quality-driven equipment packages will allow us to continue to grow in the batch equipment market, and help us continue our rapid expansion into the engineered systems market. When we first discussed upgrading our products, it was clear that some customers would have chosen a more sophisticated coating system from Powder-X if it included features that were affordable. By offering appropriately-priced improvements to our booths and ovens, we are giving buyers an added reason to do business with Powder-X,” he said.

Mr. Golliver will work with Powder-X to support new powder coating job shops and existing businesses in the industrial, aviation, and racing markets. The new products that will be sold and supported by Powder-X have many advantages over equipment currently in use. For example, the heat systems of the upgraded ovens mount at floor level in a vertical configuration, reducing maintenance costs compared to conventional roof-mount systems.

Franklin Slaton, founder of Allied Finishing Solutions, another prominent coating equipment provider, agrees that a combination of proven products, intelligent features, reliability and consistent support after the sale truly sets apart the leaders in the powder coating equipment market from the newcomers. He commented, “Although we compete against Powder-X, they’ve always offered spray enclosures and curing ovens that meet the minimum standards for professional grade equipment. Sadly, the allure of the coating equipment market has prompted an influx of products that simply don’t work. I applaud Powder-X for not giving in to the temptation to cheapen up their products. Like us, they recognize that these new hobbyist websites are generating faulty information and questionable equipment offerings.”

NorAM, Inc. is a U.S. manufacturer of spray booths and heat systems used for conventional wet paint finishing. The company’s President, Chris Davis, added, “We recognize that a certain number of potential customers are only going to look at price. From 2008-2011 we saw an increase in the number of call-ins from buyers concerned only with price. But, over the past several months there has been an increase in the number of businesses that seem eager to get premium quality equipment. We have seen a strong upswing in the demand for touch-screen controls and efficient forced induction heat units. I think Powder-X is definitely on the right track with their new products.”

Over 100 different powder curing ovens and powder coating spray booths are now available from Powder-X, including the new models that feature the latest touch-screen controls. Powder-X Coating Systems will honor mid-summer promotional pricing through the end of August, 2012. The company will continue to offer support services such as site surveys, coating system evaluations, and comprehensive hands-on powder coating training classes.

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