Founder of RCBryan & Associates remarks, "video marketing provides unlimited possibilities for companies looking to reach out to new customers."
Cleveland, OH (PRWEB) July 27, 2012
President Barack Obama has had his YouTube account since he was just a Senator in Illinois, but he has now reached a YouTube landmark: having more than 200 million views to his videos. This video-viewing breakthrough shows just how important videos have become to political campaigns, as they are highly accessible to the public. YouTube has grown in popularity since the last elections, and now plays a key role in how voters make their decisions. With this milestone for political messaging reached by President Obama, those involved in other industries locally are starting to take notice of the use of YouTube marketing in Cleveland as well.
YouTube videos are becoming a place used for decision-making, and not just for leisure or entertainment. As seen by Obama’s 200 million views, political campaigns are strategically using this means of communication to get their message out there to the voting public. This communication tactic allows politicians to avoid going through mass media and instead directly impact the community they are trying to reach. How does this affect those that are not in politics? Put simply, businesses are able to use the increasing popularity of YouTube in order to effectively market their products and services.
YouTube marketing uses videos in the same manner that a political campaign would—to express a message that they want to reach a very broad audience. Instead of political messages, these are sales messages with a “call to action” to purchase one of their products or services. Companies can use this YouTube marketing strategy to connect with their potential consumer market and provide them with information that will help them make a decision in regards to the product or service in question. The necessity for YouTube marketing inspired the release of the Kick Starter program by internet marketing and business coaching company, RCBryan & Associates.
YouTube marketing in Cleveland can also allow companies to broaden their customer base by reaching out to new people who may not have heard about them previously. Much like Obama’s videos, the views on videos posted by companies can increase over time and be available to the public for years, so a video posted today could affect a potential customer in a year from now. The Kick Starter program released by RCBryan & Associates aims to allow companies to effectively use YouTube marketing in Cleveland as part of their internet marketing campaign overall.
The biggest question is: how does a company take a YouTube marketing campaign and make it effective? The only way to really ensure that consumers will see a YouTube feed is to use an internet marketing firm to optimize the videos, thus making them more visible to the public. This optimization allows for companies to reach out to more people while increasing the popularity of the video itself. RCBryan & Associates specializes in YouTube optimization and has an excellent record with increasing video visibility to the top of search results pages. The Kick Starter program for internet marketing can include this type of optimization for companies looking to gain traffic to their website from YouTube marketing. For more information, call RCBryan & Associates at 888-722-7926 or visit their website http://www.rcbryan.com.