Video Marketers Increase Filming Efficiency By Learning How To Storyboard

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As part of the Reel Rebel Video Production Tips series featured on,’s Stephen Schweickart shares tips on how to storyboard online videos, films, and anything in between.  A Custom Video Production Company

Learn how to storyboard and you’ll create a successful video with far less headache, expense, and time wasted.

Professional builders rely on blueprints to accurately and efficiently construct a home. Video marketers need to do likewise when creating a video but instead of blueprints, they use what’s called a storyboard. It’s where concepts and ideas come to life on paper before the first frame is ever shot. Epics like Harry Potter, Star Wars, and Gone With The Wind didn’t just stumble into big screen immortality- they all began with a storyboard that was painstakingly planned and then meticulously executed, including countless revisions along the way.

Learn how to storyboard and you’ll create a successful video with far less headache, expense, and time wasted. A video storyboard is simply a visual representation using illustrations to map out the flow of your video. It’s important to note that you make one BEFORE you even film! It’s the perfect opportunity to separate the bad ideas from the good ones before you waste everyone’s time on the set trying to figure out what comes next.            

How do you make a storyboard? First of all, it doesn’t need to be a visual masterpiece. The most important components are the ability to express the concept of who or what will be on camera, how and where each shot will be filmed, and the order and feel of events. If you need help creating a storyboard, you can use one of the popular apps available online.

It’s typical for a storyboard to undergo many changes along the way as you and your team collaborate. It’s better and cheaper to make changes to during this pre-production stage than after filming has started. Filming without one invites many nightmares unrealized until post-production including: Omitting critical details or information, failure to note revisions, improper filming, or even forgetting an entire segment. Remember, the final draft should clearly convey technical details, content, details regarding set location, time of day, and background appearance.

At the professional level, your storyboard not only serves as the basic blueprint for constructing your video, it’s also an invaluable means for communicating your thoughts, illustrations, and concepts to a third party such as a client or agency. It’s the ideal “show and tell” tool that all video marketers should use to convey to people where they’re going before the cameras start rolling.

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Amie Jonsson
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