Home Care Assistance Launches NurseFind.org

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Nursefind.org shares valuable tips on choosing the best long- term care option and educates the community about the role that in-home care can play in helping aging adults remain independent in their own homes

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Home Care Assistance is proud to be a leader in community education around the topics of senior care, quality of life in aging and aging in place, said Kathryn Zakskorn, Public Relations and Marketing Manager.

Home Care Assistance, the leading provider of in-home care for seniors, is proud to announce the debut of Nursefind.org, a component of a broader educational suite of materials developed by the company to increase awareness around the topic of “aging in place.” While it is not difficult to see why senior advocacy groups have been so vocal in recent years, touting the importance of independence for the senior population—images of centenarians traveling the world and engaging in physical activity are certainly inspirational-- it is important to keep in mind that such freedom later in life does not necessarily allow for an aging adult to be as active as he or she was earlier in life. Instead, it means living life as autonomously as possible, given an individual’s circumstances. For some seniors, this does indeed mean living a physically and socially active life—take for example the recent story of a 90-year old man who went skydiving for the first time! For others, however, this means assembling a qualified team of care providers, both medical and non-medical, who can promote living comfortably and well in the familiarity of home. With a boom in our aging population and a documented preference by older adults to remain in their homes, there has been a growing interest in understanding what in-home care is and the important role that caregivers, home care aides, home care nurses, and personal companions can play in allowing aging adults to “age in place.” By completing a brief form available on the website, individuals will automatically receive a free, downloadable copy of What Is Home Care, a 19-page guide designed to help seniors and their families navigate the long-term care landscape.

“Home Care Assistance is proud to be a leader in community education around the topics of senior care, quality of life in aging and aging in place,” said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. “It is a wonderful feeling to be able to provide families with the information and resources that enable them to develop the desired long-term care plans for loved ones.”

Home Care Assistance is considered a trailblazer in the in-home care industry, promoting an innovative care model that goes well beyond the types of assistance typically provided. With its proprietary Balanced Care Method ™ training, Home Care Assistance caregivers place an emphasis on lifestyle factors that contribute to healthy longevity, such as a healthy diet, mental stimulation, and active social ties. The boom in life expectancy combined with a strong stated preference among seniors to maintain independence in their own homes, means that home care is becoming a key component of the aging paradigm. Home Care Assistance, unique in its holistic approach to long-term care and aging, has continued plans to expand its suite of educational materials and outreach activities not only for their clients, but throughout the community.

“Our mission at Home Care Assistance is to change the way the world ages,” said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. “Through education and active outreach around the positive impact that in-home care can have on the lives of seniors, we hope to promote the vision that all seniors deserve and can lead dignified, productive, and fulfilling lives in almost any state of physical or mental ability when given the proper support and resources.”

For more information about Home Care Assistance please visit http://www.homecareassistance.com or call 1-866-454-8346.

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur’s Fastest-Growing Franchises and Franchise Business Review’s Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.

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Kathryn Zakskorn
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