Pursuit to Co-Present at Mobile Innovation for HCP Engagement Conference

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Insights on Mobile Strategies for Sales Teams and HCPs.

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Pursuit (http://www.pursuit-solutions.com), a provider of innovative and customized technology and services for sales and marketing organizations, today announced that Peter Stark, CEO of Pursuit, will be co-presenting with Lars Merk, a healthcare industry thought leader in digital marketing, during the Mobile Innovation for HCP Engagement Conference held by CBI on August 8, 2012 in New Brunswick, NJ.

“Attendees of the conference will benefit from hearing real-world learnings from life sciences companies as to what works and what doesn’t when deploying mobile platforms to sales team and healthcare providers,” said Steven Robinson, president and marketing director at Pursuit. “Since launching mobile solutions is a relatively new area and many commercial teams are still figuring out how to prove the value of their decision, we are enthused that Lars will add his hands-on experience to this discussion."

The Mobile Innovation for HCP Engagement Conference is a continuation of workshops that provides insights from over 20 pharmaceutical brand managers over the last 12 months on what mobile strategies they have seen successfully launch, and others that may not be meeting initial expectations from internal management. Pursuit’s co-presentation with Merk is intended to provide insight on joining the efforts of life sciences companies and the healthcare providers they aim to serve.

For more information, contact Pursuit by calling 908-876-0040 or sending an email to Steven Robinson at steven.robinson@pursuit-solutions.com.

About Pursuit
Pursuit provides sales and marketing optimization solutions for life sciences, financial services and B2B organizations. Specializing in innovative, customized technology and services, Pursuit offers the ClearSky platform, Consulting, Analytics, and Technology Services. Pursuit is headquartered in New Jersey with offices in Boston, MA and Irvine, CA. For more information, visit http://www.pursuit-solutions.com.

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