London Based Start-Up has Olympics Launch for a New International B2B Trade Platform

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London based startup B2B marketplace has come out of beta with Olympics 2012. With several user suggested powerful features and redesigns, it has also launched a unique flexible pay-as-you-go premium membership program for Small and Medium Enterprises across the world.

London based startup has announced the release of their new global B2B marketplace which connects buyers with suppliers from all over the world including China, Korea, India, United Kingdom, and United States. With release of the new version in production, is positioning itself to challenge major players like, and

“Existing online B2B Marketplaces are just too big to care about SMEs anymore. They are extremely expensive, busy and hard to use. SMEs cannot afford them anymore. They need and deserve better. As an SME ourselves we at try to understand and help other SMEs.” –said Vikas Aggarwal, the founder of offers a rather easy and straight forward platform. Suppliers, manufacturers, exporters can post and promote their products/services. Buyers can post their profiles and buying requirements for free to get direct quotes or offers from international/domestic suppliers.

The company has strong focus on customer requirements and feedback. It claims to have adopted a fast iterating model to improve its services to suit requirements of international user base. There have already been 4 major and several minor releases based on user’s feedback since its beta launch last year. Users submit their suggestions or problems through a simple online form which get prioritized fast and planned for a future release. “This gives users a better sense of belongingness and control.” – Vikas added. The company also performs data analysis to customize its new features.

The new release is an important milestone for the company as it launches its new pay-as-you-go model premium membership (Trade Plus). This business model is first of its kind in this sector creating its own market segment.
“We wanted to offer an inexpensive and flexible solution to small businesses so that they could take benefits of selective premium services at very low costs. They do not pay heavy membership fees for features that they never use. They choose what, how much and when they need. It puts businesses back in control. In near future we will be adding more features based on user requirements to make it more productive.” -Vikas continued.
Features available in the membership plan have been mostly built around user’s feedback. The Trade Plus membership is currently available at an introductory promotional price of only USD 25 per year. It also offers extra credits on successful friends invites.

The company’s aim is to make it easier for every export/import SME across the world to market their offerings online.’s technology provides a variety of rich value added services, secure and user-friendly tools for free to make online b2b marketing easier. Along with a number of current free features some notable ones are: Trade alerts, Analytics & Performance Metrics, social media tools & VOIP. They keep on adding new ones every other month.
The online B2B marketplace also has diversified blog which educates SMEs in various aspects of export/import business and latest trends in international B2B Trade. is already showing signs of global interest. The demographics show major supplier user base from Far East and western buyer traffic. It will be interesting to see their momentum building up in future.

About is an online B2B Export/Import marketplace. It helps international small and medium enterprises by providing an easy, powerful and cost effective global platform to market their products and sourcing requirements. Launched in May 2011, is based in United Kingdom and caters to all regions and countries with coverage of over 220 countries and 50 global industries. To learn more please visit

Vikas Aggarwal
13 Kenmere Road
Welling, Greater London
Kent DA16 1PD (United Kingdom)
Fax: 0044 208 196 2351
mediarelations (at) leadsanddeals (dot) com
customerservices (at) leadsanddeals (dot) com


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