Anaheim, California (PRWEB) July 27, 2012
Local Sites are a powerful tool for enabling individual locations to connect with their local communities, while still enabling Denny’s to maintain a consistent, branded look and feel across all locations. Additionally, the Local Sites solution leverages Where 2 Get It’s search engine optimization (SEO) technologies to ensure that local consumers can easily find their nearest Denny’s Restaurant.
Local Sites are a cross-channel solution that will establish a local presence for Denny’s across desktop PCs, mobile devices, and Facebook. By making local content available across multiple key consumer destinations, Denny’s customers will be able to find and interact with their local restaurants on whichever channel is most convenient.
Local Sites is a product developed by Where 2 Get It to enable national brands to better communicate with customers on a local level. Describing the platform, Where 2 Get It Director of Product Management Ruel Macaraeg stated, “National brands are increasingly shifting marketing budgets to the local level. Connected consumers rely on technology to make shopping decisions, and the Local Sites solution makes it easy for brands to get found by local customers, whether they’re at home, on their phones, or on Facebook.”
Speaking on behalf of Denny’s restaurants, VP of Brand Marketing & Product Innovation John Dillon noted, “In today’s era of connected marketing, Denny’s is always looking for new and innovative ways to interact and communicate with our customers. We’re very excited that the Local Sites solution will help our franchisees reach more local web users and deepen customer relationships.”
The Denny’s Local Sites was launched on June 5th, and can be found at locations.dennys.com, as well through the store locator on Dennys.com.
About Where 2 Get It
Where 2 Get It was founded in 1997 and has since grown into an industry-leading provider of location-based digital marketing solutions powering more than 500 brands. Serving more than 500,000 brick-and-mortar locations, Where 2 Get It has channel strength that reaches millions of consumers around the world.
Where 2 Get It has been honored to receive many industry awards, including “Technology Company of the Year”, “Most Innovative Use of SEO”, and “Outstanding Private Company”, and has been recognized as a Minority Business by the SCMBDC. Recently Where 2 Get It was honored with the Living Labs Global Award 2012 to work with the City of Fukuoka, Japan.
As a privately owned company, Where 2 Get It puts clients first. Creating and maintaining strong client relationships is the core of our business. It is a combination of dedicated customer service and relentless innovation that enables Where 2 Get It to build relationships, embrace new technologies, and develop solutions that drive local commerce at a global scale.