This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates.
San Carlos, CA (PRWEB) July 26, 2012
Date: Wednesday, August 1, 2012
Time: 11:00 AM PST/ 2:00 PM EST
Join the conversation on Twitter: #BrandAdvocates
Brand Advocacy is hot! According to a recent IBM study, brand advocacy is the #1 priority for CMO’s globally. As forward-thinking marketers are developing strategies to find and activate their most enthusiastic customers, it’s important to put to rest some myths surrounding advocacy. This webinar will address what it takes to run a successful advocacy program and the characteristics and motivations of Brand Advocates. (Do you know what Advocates crave most? Here’s a hint: It isn’t money.)
What You’ll Learn:
- Surprising insights about who Brand Advocates are and what makes them tick
- Best practices for engaging and energizing this influential segment to drive leads and sales
- How to measure the impact from brand advocacy programs
- Real world case studies from top brands like Ancestry.com, Rubio’s, and Intuit
Nick Cifuentes, Global Social Media Director, Ancestry.com (@NickCifuentes)
Nick Cifuentes is the global social media director at Ancestry.com, the world’s largest online resource for family history, with more than 2 million paying subscribers as of July 2012. An industry veteran, Nick has worked in digital media and marketing since 2004, functioning in strategy, copywriting, analytics, search, planning, online media, and social media. He is a frequent guest writer on various industry blogs, and publishes his own blogs as well, including one focusing on digital media, and another on his side passion, ultramarathon running.
Rob Fuggetta, Founder/CEO, Zuberance (@RobFuggetta)
Rob Fuggetta is the leading expert on brand advocacy. He is a former partner at Regis McKenna Inc., the legendary marketing and communications firm where he co-managed the Apple account. He later became CMO at Genuity, a Verizon spin-out which went public in June 2000. Fuggetta is the author of “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force,” published by John Wiley & Sons.
Bonus! 10 webinar attendees will win a copy of Rob Fuggetta’s new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.”
Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance. Zuberance is a member of the International Health, Racquet & Sportsclub Association (IHRSA) and the Word of Mouth Marketing Association (WOMMA.)