Social Media Agency, fishbat, Reacts to Facebook’s new Sponsored Results

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Facebook has begun testing on a new ad format. The sponsored results will show up as a user is typing in a query into Facebook’s search bar. The sponsored results will be sold through a cost-per-click system that is similar to the system in place for the standard Facebook ads.

On July 26, 2012, social media agency, fishbat, Inc., released a statement following Facebook's recent move to generate revenue through sponsored results.

Facebook began testing a sponsored results system on July 18th, 2012 that will allow advertisers to place ads that target specific search terms. If a Facebook user types in the targeted term the advertiser’s promoted page or app.

The sponsored results feature the word “sponsored” underneath them, but appear right underneath the organic results.

According to TechCrunch, unlike standard Facebook ads, the new sponsored results can only take users to a page on Facebook. This means the results can drive users to a fan page, app, or specific post.

The search terms targeted by advertisers can’t be broad terms. They need to be highly targeted words or brands such as “Nike” or “Adidas”. This will drive competition between directly competing brands as they try to appear in the search results for people seeking out their main competitors.

Sida Li, social media director at online marketing firm, fishbat, says, “This is an interesting move by Facebook to try and generate more revenue. I’m interested in seeing how the current users react to the sponsored stories. With how hard it is to differentiate a sponsored result from an organic results, I wonder if many users will even notice the change.”

Facebook has made it very clear that the current testing on the sponsored results is a very early stage in their development. They are not making any statements concerning the future of the sponsored results.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn
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