“Bit Ching Book of Change” Challenges Rise in Cutthroat Business Tactics

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New paperback merges an ancient Eastern path to enlightenment with the higher road of business ethics. The result is an entertaining handbook for dealing confidently and ethically with a wide range of modern challenges.

co-author, founder of North Star Construction

Co-author Jim Gentile is founder of North Star Construction

Unprincipled tactics aren’t a sustainable practice in regional markets.

In the last five years, there has been a noticeable shift in a core business attitude, says Jim Gentile. As the co-author of The Bit Ching Book of Change, puts it, “The traditional Win-Win relationship became, ‘Win-Break Even – I win, you break even’. Now the attitude has evolved into ‘Win-Screw – I win, screw you.’”

He punctuates the thought with a bellowing laugh, but quickly notes that he’s “exaggerating only a little.”

“Everyone is looking to save money where they can, that’s just the time we’re in,” explains the founder of North Star Construction Management, a commercial construction company based in Pennsylvania’s Lehigh Valley. “One of the points of our book is that there are still right and wrong ways to accomplish this.”

Co-authored with marketing consultant Russell Slocum, “The Bit Ching Book of Change: Reinterpreting the Ancient Wisdom of The I Ching to Deal with Modern Day Morons & Confusion” combines Mr. Gentile’s unique take on tenets of Eastern philosophy with anecdotes on how he applied them to build his own business from the ground up.

“In 25 years we’ve built a base of customers and suppliers that share our commitment to quality and dealing openly and honestly,” he explains. “Most continue to stick by these principles, but I’ve seen a few pull moves that I never expected. It helps you appreciate the honorable ones all the more.”    

“You can’t apply an online mentality of buying on price alone to a large construction project,” Mr. Gentile continues. “You need to be able to trust each other, to know that your contractor is honestly looking out for your interests, and not waiting to nickel and dime you because he got in the door with a lowball bid. Unprincipled tactics aren’t a sustainable practice in regional markets. Word gets around, and good customers, suppliers and employees will find someone else to work with.”

“The Bit Ching Book of Change: Reinterpreting the Ancient Wisdom of The I Ching to Deal with Modern Day Morons & Confusion,” is now available from Amazon, BarnesandNoble.com and several other web-based retailers.

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I Ching, Bit Ching, self-help, enlightenment, career, success