Lewisville, TX (PRWEB) July 30, 2012
TIGI® Haircare, the makers of Bed Head®, Catwalk®, Rockaholic™, S-factor™, TIGI® Cosmetics, Copyright Colour™ and TIGI® Hair Reborn™, is pleased to announce its newest spokesmodel, world-renowned gymnastic medalist, Nastia Liukin.
TIGI® will embark on a multi-year deal with Liukin, involving her in many facets of the brand, including campaign advertising, social media, consumer promotions and appearances, as well as a co-branded product line. Early in negotiations Liukin was asked her familiarity with the brands. A loyal fan of TIGI®, she sent a photograph of her personal product collection with an array of TIGI® products, exclaiming how much she adored them.
TIGI® plans to integrate Liukin into upcoming campaigns with appearances, product integrations and a sneak peek into her fast paced life.
“At TIGI our business is built on our dedication to hairdressing, but we thrive on being different and our culture is disruptive and progressive. We develop and specialize in products and tools that encourage creativity, expression and individuality – traits that Nastia Liukin embodies. It’s rare that you find a spokesmodel or partner for your brand that truly believes in your products. Her undeniable beauty, style and passion for life make her a perfect personality for our brands,” said Vince Davis, General Manager, TIGI® North America. “TIGI looks forward to our partnership with Nastia.”
Born in Russia, Anastasia "Nastia" Liukin began her gymnastic career at the early age of six years old. As the daughter of two gymnasts who each earned world champion titles in their careers and who became gymnastics coaches themselves, it was only natural that Nastia found herself in the gym from a very young age. By the time she was 12 years old, Nastia was an Elite gymnast. Specializing in the vault and balance beam, Nastia proved that years of hard work really do pay off when she joined the ranks of Mary Lou Retton and Shannon Miller as the only American gymnast to win five medals in the 2008 Beijing games.
Beyond the chalk, Nastia has a passion for acting and modeling. In addition to countless television and radio interviews, she has also been featured in a number of international and national advertising campaigns. Nastia made a cameo appearance on her favorite television show Gossip Girl, as well as a small role in the hit gymnastics themed movie Stick It. Her career has always been fueled by her genuine desire to excel, and her new role as a spokes model for TIGI® is the next step in her continued journey.
About TIGI® Haircare
TIGI®’s major brands include Bed Head®, Catwalk®, S-factor™, Rockaholic™, Copyright Colour™, TIGI® Cosmetics and TIGI® Hair Reborn™. TIGI® is available in professional salons worldwide and has operations in the United States, United Kingdom, Italy, Germany and Australia.